Exam 10: Corporate-Level Strategy: Related and Unrelated Diversification
A company's top managers do not need to have entrepreneurial capabilities for diversification to increase profitability.
False
Which of the following may be true for a company pursuing a strategy of unrelated diversification rather than a strategy of related diversification?
C
Identify and discuss the profitability justifications for pursuing a multibusiness model based on diversification.
Diversification is the process of entering new industries, distinct from a company's core or distinct industry, using a multibusiness model based on finding ways to use the company's distinctive competencies to increase the value of products in those industries to customers, and thus a company's long-run profitability.
Diversification can increase profitability when managers transfer competencies between business units in different industries. This is usually done by companies that acquire others that share some sort of commonality.
Diversification can increase profitability when managers leverage competencies to create business units in new industries. This is based on the idea that a source of competitive advantage in one industry may be a source of competitive advantage in another industry.
Diversification can increase profitability when managers share resources between business units to realize synergies or economies of scope. Sharing resources allows a company to realize cost-saving or differentiation advantages.
Diversification can increase profitability when managers utilize product bundling. Product bundling allows a company to expand its product line and offer customers a package of related products.
Diversification can increase profitability when managers utilize general organizational competencies that increase the performance of all of a company's business units. These competencies are found in top management and transcend businesses; they may include factors such as entrepreneurial skills, capabilities in organizational design, and strategic capabilities.
Tom Smith is a top manager at a diversified company that has been tasked to identify inefficient, poorly managed companies in other industries and then acquire and restructure them to improve their performance and increase the profitability of the total corporation. Which of the following would be a strategy Tom might take to increase the performance of one of these newly acquired companies?
Companies with strong track records of success at internal new venturing excel at research and development.
A possible cause for restructuring is that investors see highly diversified companies as less attractive investments and perceive a multibusiness company as being riskier than a company that operates in one industry,
Transferring competencies involves taking a distinctive competency developed by a business unit in one industry and implanting it in a business unit operating in another industry.
What are the two general types of diversification, and when would one be preferred over the other?
Miller Brewing, which was acquired by Philip Morris, was related to the parent company's tobacco business because it was possible to create important marketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning, advertising, and product development skills are crucial to create successful new products. This is an example of which of the following?
The "better off" test evaluates whether the company's diversification strategy makes the company more valuable than before diversification.
Which of the following seems to be a major determinant of a new venture's success?
The use of distinctive competencies in precision mechanics, fine optics, and electronic imaging by Canon to enter into a new business in a new industry to produce laserjet printers is an example of leveraging competencies.
Which of the following is the main reason for a company to restructure?
A company should pursue unrelated diversification instead of related diversification when:
Diversification is the process of entering new industries, distinct from a company's core or original industry, to make new kinds of products that can be sold profitably to customers in these new industries.
When one or more components of a company's value chain are applicable to a wide variety of industrial and commercial situations, which of the following strategies should a company pursue?
Which of the following entry strategies should be used when speed is an important consideration?
Managers who have hard-to-define governance skills that are required to manage different business units in a way that enables these units to perform better than they would if they were independent companies, helps probe business-unit managers for information, and helps them think through strategic problems describes which of the following general organizational competencies?
Over time, while large-scale entry is more profitable in the short-run, small-scale entry becomes more profitable in the long-run.
Which of the following statements concerning research and development is correct?
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)