Exam 4: Competitive Advantage Through Functional-Level Strategies

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

Managers should not become complacent about efficiency-based cost advantages because:

Free
(Multiple Choice)
4.7/5
(34)
Correct Answer:
Verified

B

Pay for performance based on individual accomplishment of goals tends to:

Free
(Multiple Choice)
4.9/5
(40)
Correct Answer:
Verified

C

You are a consultant offering advice to a large manufacturing firm about ways to increase its distinctive competency in innovation. What suggestions would you offer? Be specific and detailed in your answer.

Free
(Essay)
4.9/5
(38)
Correct Answer:
Verified

In many ways, innovation is the most important source of competitive advantage. This is because innovation can result in new products that better satisfy customer needs, can improve the quality (attributes) of existing products, or can reduce the costs of making products that customers want. The ability to innovate new products or processes gives a company a major competitive advantage that allows it to: (1) differentiate its products and charge a premium price, and/or (2) lower its cost structure below that of its rivals. However, the failure rate of new-product introductions is high because of factors such as uncertainty, poor commercialization, poor positioning strategy, slow cycle time, and technological shortsightedness.

To achieve superior innovation, a company must build skills in basic and applied research; design good processes for managing development projects; and achieve close integration between the different functions of the company, primarily through the adoption of cross-functional product development teams and partly parallel development processes.

Which of the following correctly pairs the function with its role in defining product excellence?

(Multiple Choice)
4.9/5
(38)

Mass customization describes a company's ability to use flexible manufacturing technology to reconcile the two goals of low cost and differentiation through product customization.

(True/False)
4.8/5
(40)

Distinctive competencies shape the functional-level strategies that a company can pursue.

(True/False)
4.8/5
(41)

Choose three of the value creation functions. (Infrastructure (leadership), Production, Marketing, Materials management, R&D, Information systems, Human resources). Compare the role each function plays in achieving superior efficiency, superior quality, superior innovation and superior customer responsiveness.

(Essay)
4.8/5
(42)

To achieve superior responsiveness to customers, firms must first routinely seek better ways to satisfy customer needs and then develop a competency in listening to its customers, focusing on its customers, and investigating and identifying their needs.

(True/False)
4.9/5
(44)

Which of the following is NOT a benefit of rapid response time?

(Multiple Choice)
4.9/5
(46)

Discuss why superior efficiency is important and the many ways that different parts of the organization can help achieve it.

(Essay)
5.0/5
(41)

Six Sigma is a quality and efficiency program derived from the concept of total quality management (TQM) which was widely used in Japan before acceptance in the United States.

(True/False)
4.8/5
(33)

One of the primary roles of research and development (R&D) in achieving superior efficiency is:

(Multiple Choice)
4.9/5
(31)

Which of the following does the philosophy underlying total quality management (TQM) include?

(Multiple Choice)
4.7/5
(39)

Flexible production technologies allow a company to produce a wider variety of end products at a unit cost that at one time could be achieved only through the mass production of a standardized output.

(True/False)
4.9/5
(38)

When cost parity is achieved between rival companies, the only way to achieve sustained competitive advantage is to continue to use the technology available to minimize production costs.

(True/False)
4.9/5
(33)

Six Sigma encompasses the activities necessary to get inputs and components to a production facility, through the production process, and out through a distribution system to the end-user.

(True/False)
4.7/5
(36)

A company's hiring strategy:

(Multiple Choice)
4.9/5
(37)

Cool Looks, Inc. is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply. Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?

(Multiple Choice)
4.8/5
(37)

Functional strategies lead to differentiation and lower costs which aids in the creation of value and allows a firm to achieve superior profitability.

(True/False)
4.7/5
(39)

Production and materials-management functions need not be changed in response to unanticipated customer demands as they do not affect response time.

(True/False)
4.7/5
(34)
Showing 1 - 20 of 79
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)