Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

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A company must choose an appropriate corporate-level strategy after selecting the pricing option (lowest, average, or premium price) that will allow it to maximize profitability.

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How can strategic outsourcing strengthen a company's business model and increase its profitability?

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Adam's boss tells him that their company is pursuing the strategy of horizontal integration. Which of the following is true of this scenario?

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An example of increased product differentiation, acquiring or merging with a competitor helps to eliminate excess capacity in an industry.

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An advantage of horizontal integration is that it can lower a company's cost structure by creating increasing economies of scale.

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Which of the following is NOT a difference between in-house and independent suppliers?

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Which of the following describes a benefit of a long-term cooperative relationship over a short-term alliance?

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Sharing the expenses of investment in production assets or inventory, or making long-term supply or purchase guarantees are examples of vertical integration.

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A merger occurs when one company uses capital resources such as stock, debt, or cash to purchase another company.

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Product bundling involves offering customers the opportunity to purchase a range of products at a single, combined price.

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Which of the following is NOT a benefit of vertical integration?

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Which of the following risks of outsourcing can be reduced by ensuring that there is appropriate communication between the outsourcing specialist and the company?

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Which of the following benefits of vertical integration provides advantages to those businesses that want to use just-in-time (JIT) inventory systems correctly?

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All of the following are benefits of horizontal integration EXCEPT:

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Product bundling and cross-selling are ways to establish which of the following?

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Vertical integration can raise costs if, over time, a company's leaders continue to purchase inputs from company-owned suppliers even when independent suppliers can supply the same inputs at lower cost.

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When technology in an industry is changing rapidly, a company pursuing a strategy of vertical integration may find itself:

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The difference between full integration and taper integration is that taper integration includes outside suppliers and independent distributors during the in-house manufacturing function.

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Long-term contracts:

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Strategic alliances are:

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