Exam 4: Communication Response Models

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

The basic function of the elements of the integrated communication program is to:

The various models of the ways consumers respond to advertising and other forms of marketing communication show that:

A comprehensive literature review suggests that the effects of advertising should be evaluated using the following three dimensions:

is a feedback dimension based on the outcomes of product purchase and usage.

Bob Smythe sells women's clothes and is making a sales presentation to the buyer at a major department store. Which of the following would NOT be considered a form of feedback that Smythe might receive from the buyer?

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. With the peripheral route to persuasion:

Honda broadcasts a commercial during "Law & Order," a TV program that is seen by a large number of viewers. The broadcasting of this ad takes place in a(n) __________ channel of communication.

For which of the following products would an advertiser be more likely to use the standard learning model to explain the consumer decision-making process?

Putting thoughts, ideas or information together in symbolic form is called:

Arminda is watching a late night TV show when a low-budget commercial for a local restaurant comes on the air. She is turned off by the poor quality of the commercial and immediately tunes out the message without processing any of the information. Arminda is engaging in what type of message processing?

Two critical factors that influence how motivated or involved the audience would be when responding to promotional messages are:

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

According to a comprehensive literature review, what are the three critical intermediate effects between advertising and purchase in the consumers' response process?

Marius is watching a suspenseful TV program with a group of friends. During the commercial break everyone starts discussing the show, and he cannot hear the commercials even though he really wanted to hear the Molson Canadian commercial. Marius's inability to receive the Molson Canadian message is an example of which element of the communication process?

Of the categories of cognitive responses discussed in the text, which is most likely to predict a viewer's attitude toward the ad?

Which of the following provides the sender of an advertising message with a way of monitoring the effectiveness of the message?

The source or sender of an advertising communication:

occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

Nonpersonal channels of communication include: