Exam 4: Communication Response Models

is the passing of information, the exchange of ideas, or process of establishing a commonness of thought between a sender and receiver.

Successful communication depends on all of the following EXCEPT:

Molly saw a television commercial that said that a specific brand of pain reliever was much more effective than the brand she had used and trusted for the last twenty years. As a result of this commercial, Molly is likely to engage in:

The elaboration likelihood model (ELM) was developed to explain the process by which persuasive communications influence:

Arvin believes that using personal channels will be most effective for communicating the launch of his new restaurant. He should employ each of the following methods EXCEPT:

For most marketers, the ultimate form of feedback is:

According to the dissonance/attribution model, the consumer passes through which of the following response sequences during the decision-making process?

Which response hierarchy views the consumer as engaging in passive learning and random information catching?

Although there is no single precise definition of consumer involvement, most conceptualizations of it focus on:

_________is a term used to describe a message receiver's feelings of favourability or unfavourability toward an advertisement.

The_________ is a model that addresses the differences in the ways consumers respond to persuasive messages.

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star. The newspaper is read by over 100,000 people. The newspaper is an example of a(n) ____________communication.

According to the elaboration likelihood model (ELM), a receiver lacks the ability or motivation to process information under the route to persuasion.

According to the hierarchy, advertisers of products like light bulbs, ketchup, computer paper, nail clippers, and other items bought without a lot of thought need to use heavy repetition strategy.

Marketers trying to sell_________ most effective. Will find the use of a catchy jingle or ad slogan to be

The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin. Someone who knew something about how these additives work might respond to the ad by thinking, "If it has both those ingredients, it must be really good for my skin. I'm going to buy a bottle." The individual's response to the ad's copy would be an example of a:

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem. Freshness is the message that the ad is supposed to deliver. When Dick and Bella Lestor saw the ad, Dick said to Bella, "That ad is simply showing people being rewarded for being rude and boorish. How could any company think that sort of ad would appeal to decent people?" Dick's comment about the ad source represents a:

When marketers develop an advertising message, one of their primary goals is to encode the message:

Riley told Terry and Bill, Terry told Melissa, and Melissa told Gwen, Andrew, and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes. This word-of-mouth took place via a(n) __________channel of communication.

Which of the following statements about effective communication is true?