Exam 4: Communication Response Models

Which of the following communication processes will most likely be influenced by the experiences, perceptions, attitudes, and values of the message recipient?

_____________is the process of interpreting a sender's message into thought.

When considering the implications of social media on the traditional communication model (source, message, channel, receiver, feedback), which of the following is true?

The element of the communication process that closes the loop in the communication flow and allows the sender to monitor how a message is being received and interpreted is:

A study of the various consumer response models shows that each of the following factors in promotional decision making are true EXCEPT:

The____________ is the method or medium by which communication travels from the source to the receiver.

According to the _________, the consumer is an active participant in the communication process and gathers information through active learning.

The___________ model is a response model that was developed for setting and measuring advertising objectives. A basic premise of this model is that advertising effects occur over a period of time.

The communication process begins with the process of__________ , which leads to the development of a____________ that contains the information or meaning a source hopes to Convey.

is likely to occur when a point-of-purchase display for OPI nail polish is teamed with a life-size portrait of Katy Perry, a woman many admire and want to emulate.

The elaboration likelihood model (ELM) is a function of two elements. They are the ________ to process the message.

is the part of the receiver's response that is communicated back to the sender.

Which of the following is NOT a controllable variable in the communication process?

Negative thoughts about a spokesperson in an ad are called:

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

The three traditional hierarchy response models all consistently view that the consumer moves through three stages, even though the steps may vary. These stages, in order, are:

For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision making process?

Which of the following response hierarchy models depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour?

involves the target audience's overall evaluation of the brand in relation to its ability to satisfy the reason why they want it.

John is watching television and sees a commercial in which LeBron James is endorsing a pair of basketball shoes. John thinks to himself, "Boy, is LeBron ever juvenile and obnoxious. I wouldn't buy anything he promotes." This is an example of a: