Exam 12: Print Media

The vast majority of newspapers are:

The _______is a market outside of a city whose residents regularly do business within the city.

After newspapers,_______ ads are likely to be received most favourably by consumers.

Zoomer, a magazine targeted to adults over 40, offers advertisers _______selectivity.

Selectivity, reproduction quality, creative flexibility, and prestige are all potential advantages of which advertising medium?

Which of the following statements about the use of colour in magazine advertising is true?

Marketers can achieve geographic selectivity in magazine advertising by advertising in:

The use of a third page that folds out to create an extra large advertising spread in a magazine is called a:

Which of the following statements about the role of magazines is true?

Advertisers may be skeptical about placing ads in magazines sold at less than full value for each of the following reasons EXCEPT:

In terms of ethnic publications in Canada, in which language are the majority written?

The is a market area composed of a city where the paper is published and contiguous areas similar in character to the city.

All of the following may result in additional costs for a magazine advertisement EXCEPT:

One of the primary advantages of using magazines as an advertising medium is their:

The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Elm Street and Esquire magazines. The company feels that these magazines are very well respected and provide a favourable environment that helps enhance the image of its products. This example demonstrates which advantage of magazines as an advertising medium?

The U.S. magazine with the largest paid circulation in Canada is:

Which of the following would Canadian Advertising Rates and Data (CARD) classify as a general business magazine?

The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with:

Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing:

When newspapers offer discounts, they are using a(n) ________ structure.