Exam 12: Print Media

Which of the following does NOT describe preprinted newspaper inserts?

Simone rides the subway to work every day. In the morning, she picks up a copy of Metro for free at the subway station. Metro is an example of:

Because they generally require some attention and effort on the part of the consumer to process the information they provide,_______ high-involvement media. Are often referred to as

Which of the following about advertising in foreign publications is NOT true?

The fact that most magazines are published for special-interest groups gives them a high degree of:

Many magazines are sent to and/or provided free to individuals a publisher feels are appropriate members of a target audience for products and services advertised in the publication. This is known as:

Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called:

Most major publications are audited by ________.

Most _______reach broad and very diverse groups of consumers, which makes it difficult for marketers to focus on narrowly defined market segments.

Which of the following statements about the reach and frequency of consumer magazines is true?

An ad for PEI potatoes is a close-up view of a baked potato covered in sour cream swirls and bacon bits. The swirls extend to the very edge of the page. This ad is an example of a(n):

A magazine with a circulation of 2.5 million and 3 readers per copy would have a total audience or readership of _______million.

Elena Tomassi is an avid skier and likes to take a weeklong ski vacation every winter. To help plan her vacation, she keeps all of the past issues of Skiing magazine she has received so she can consult them as she makes her selection of a ski resort. Elena's use of the magazines in this way demonstrates which advantage of magazines as an advertising medium?

Which of the following would be an example of special-audience newspaper?

in reaching specific target audiences is available in magazines on the basis of demographics, geographic area, lifestyle and interests.

One of the greatest limitations of newspapers as an advertising medium is:

While_______ can offer geographic selectivity, it is not a selective medium in terms of demographics or lifestyle characteristics.

Which of the following is NOT true about Internet newspapers?

According to Canadian Advertising Rates and Data, magazines can be classified as ________ publications.

will find newspapers very inefficient because of the wasted circulation.