Exam 12: Print Media
Exam 1: Integrated Marketing Communications97 Questions
Exam 2: Organizing for Imc: Role of Agencies89 Questions
Exam 3: Consumer Behaviour and Target Audience Decisions92 Questions
Exam 4: Communication Response Models103 Questions
Exam 5: Objectives for the Imc Plan70 Questions
Exam 6: Brand Positioning Strategy Decisions68 Questions
Exam 7: Creative Strategy Decisions112 Questions
Exam 8: Creative Tactics Decisions90 Questions
Exam 9: Measuring the Effectiveness of the Promotional Message67 Questions
Exam 10: Media Planning and Budgeting for IMC117 Questions
Exam 11: Broadcast Media85 Questions
Exam 12: Print Media92 Questions
Exam 13: Out-Of-Home and Support Media69 Questions
Exam 14: Sales Promotion126 Questions
Exam 15: Public Relations52 Questions
Exam 16: Direct Marketing58 Questions
Exam 17: Internet Media92 Questions
Exam 18: Regulatory, Ethical, Social, and Economic Issues for IMC59 Questions
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Which of the following statements about clutter in magazine advertising is true?
(Multiple Choice)
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A magazine can be categorized by each of the following EXCEPT:
(Multiple Choice)
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New Balance's marketing research has shown that there are a large number of serious runners living in the western region of Canada. These individuals would be willing to pay over $100 for a pair of running shoes. To reach this market the best media option would probably be:
(Multiple Choice)
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Which of the following is a disadvantage inherent in advertising in magazines?
(Multiple Choice)
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Which of the following would NOT affect the cost of advertising in a consumer magazine?
(Multiple Choice)
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Why are farm publications not classified with business publications?
(Multiple Choice)
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A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:
(Multiple Choice)
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provides media planners with reliable figures about the size and distribution of a magazine's circulation that helps the planners evaluate its worth as a media vehicle.
(Multiple Choice)
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When the advertiser allows its ad to be placed on any page or position the publisher desires, it will be quoted a(n)_______ rate.
(Multiple Choice)
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_______advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text.
(Multiple Choice)
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Linn's Stamp News is a newspaper written specifically for stamp collectors and published monthly. It does not contain any information that would not be of interest to people who collect stamps. It is an example of a:
(Multiple Choice)
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Floral Management is a publication aimed at providing information to retail florists so they manage their stores more efficiently and more profitably. It is an example of a(n) ________ publication.
(Multiple Choice)
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A magazine such as Farm Journal is an example of a_______ while a publications such as National Hog Farmer is a ________.
(Multiple Choice)
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Consumers purchase_______ as much for their advertising as for their editorial content.
(Multiple Choice)
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Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?
(Multiple Choice)
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A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity. In the interim, it was discovered that the celebrity was involved in embarrassing behaviour. The company immediately dismissed him as a spokesperson. However, this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads. Which characteristic of magazines would be the major source of the problem?
(Multiple Choice)
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The Globe and Mail publishes Report on Business magazine monthly, and it is included with the newspaper. This magazine is called a:
(Multiple Choice)
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