Exam 12: Print Media

Which of the following statements about clutter in magazine advertising is true?

A magazine can be categorized by each of the following EXCEPT:

New Balance's marketing research has shown that there are a large number of serious runners living in the western region of Canada. These individuals would be willing to pay over $100 for a pair of running shoes. To reach this market the best media option would probably be:

Which of the following is a disadvantage inherent in advertising in magazines?

Which of the following would NOT affect the cost of advertising in a consumer magazine?

Why are farm publications not classified with business publications?

The flipside of magazine selectivity is:

A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:

provides media planners with reliable figures about the size and distribution of a magazine's circulation that helps the planners evaluate its worth as a media vehicle.

When the advertiser allows its ad to be placed on any page or position the publisher desires, it will be quoted a(n)_______ rate.

_______advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text.

Linn's Stamp News is a newspaper written specifically for stamp collectors and published monthly. It does not contain any information that would not be of interest to people who collect stamps. It is an example of a:

Which of the following is an example of a trade journal?

One of the core purposes of Newspapers Canada is to:

Floral Management is a publication aimed at providing information to retail florists so they manage their stores more efficiently and more profitably. It is an example of a(n) ________ publication.

A magazine such as Farm Journal is an example of a_______ while a publications such as National Hog Farmer is a ________.

Consumers purchase_______ as much for their advertising as for their editorial content.

Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?

A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity. In the interim, it was discovered that the celebrity was involved in embarrassing behaviour. The company immediately dismissed him as a spokesperson. However, this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads. Which characteristic of magazines would be the major source of the problem?

The Globe and Mail publishes Report on Business magazine monthly, and it is included with the newspaper. This magazine is called a: