Question 1

Operant conditioning relies on behavior that is positively reinforced.

Accepted Answer

A) True 
 B)False

Question 2

Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.

Accepted Answer

Any one of the following is acceptable1.

Question 3

Consumers can be simple or complex.

Accepted Answer

A) True 
 B)False

Question 4

Whether the buyer is a consumer or a business, the buying process is .

Accepted Answer

A)  consistent 
B)  inconsistent 
C)  exhausting 
D)  simple 
A)  consistent 
B)  inconsistent 
C)  exhausting 
D)  simple

Question 5

Why is Dell's darker, deep blue color trademarked?

Accepted Answer

A)  it creates customer involvement 
B)  the blue color saves marriages 
C)  the blue color is pleasing to the eye 
D)  the blue color is well associated to Dell's brand 
A)  it creates customer involvement 
B)  the blue color saves marriages 
C)  the blue color is pleasing to the eye 
D)  the blue color is well associated to Dell's brand

Question 6

The jingle, "Two all­beef patties..." is an example of the use of operant conditioning.

Accepted Answer

A) True 
 B)False

Question 7

It's important for low­involvement products to be widely available so the customer can pick them up without
thinking.

Accepted Answer

A) True 
 B)False

Question 8

The current trend in age-related marketing has to do with marketing more towards the older, baby-boomer generation.

Accepted Answer

A) True 
 B)False

Question 9

Describe the three phases of the purchase process.

Accepted Answer

The first phase is the pre-purchase phas

Question 10

What is a classic marketing exercise that is used to declare that one's own product is superior to the market leader?

Accepted Answer

A)  blind smell tests 
B)  blind taste tests 
C)  advertising 
D)  blind feel tests 
A)  blind smell tests 
B)  blind taste tests 
C)  advertising 
D)  blind feel tests

Operant conditioning relies on behavior that is positively reinforced.

Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.

Consumers can be simple or complex.

Whether the buyer is a consumer or a business, the buying process is .

Why is Dell's darker, deep blue color trademarked?

The jingle, "Two allbeef patties..." is an example of the use of operant conditioning.

It's important for lowinvolvement products to be widely available so the customer can pick them up without thinking.

The current trend in age-related marketing has to do with marketing more towards the older, baby-boomer generation.

Describe the three phases of the purchase process.

What is a classic marketing exercise that is used to declare that one's own product is superior to the market leader?

Why Is Marketing Management Important

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Exam 2: Customer Behavior

Operant conditioning relies on behavior that is positively reinforced.

Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.

Consumers can be simple or complex.

Whether the buyer is a consumer or a business, the buying process is .

Why is Dell's darker, deep blue color trademarked?

The jingle, "Two all­beef patties..." is an example of the use of operant conditioning.

It's important for low­involvement products to be widely available so the customer can pick them up without thinking.

The current trend in age-related marketing has to do with marketing more towards the older, baby-boomer generation.

Describe the three phases of the purchase process.

What is a classic marketing exercise that is used to declare that one's own product is superior to the market leader?

Why Is Marketing Management Important

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

The jingle, "Two allbeef patties..." is an example of the use of operant conditioning.

It's important for lowinvolvement products to be widely available so the customer can pick them up without thinking.