Exam 2: Customer Behavior

Describe how visual stimuli are important to marketers and explain how colors are involved.

When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.

Creating well-designed products is the predominant way of conveying brand imagery through .

Customers go through predictable stages when they make a purchase.

During higher involvement purchases, we would expect customers to be more price sensitive.

Which phase of the purchase process generates word of mouth?

Explain the process of operant conditioning and how to maximize results using it.

Sight, sound, smell, taste, and touch are all used by marketers.

China's rising economy is creating a large demand for .

Marketers use subliminal advertising all the time because they know it works very well.

During the purchase phase, a consumer will consider all brands available in the market.

What are a mix of beliefs and importance weights?

The different types of purchases are different because .

An example of importance weights are Mercedes are fast, they're nice to look at, and they're expensive.

Why do women who work the cosmetic counters in department stores wish to spray you?

Going out to buy bread is the type of purchase that requires some thought or planning ahead of time.

An example of a modified rebuy is when the copier lease comes up and you want to try a different vendor.

During the phase of the purchase process, the customer identifies that something is lacking.

It's pretty simple to market for various ethnicities and countries since they have similar perspectives.

A customer loyalty program for high-involvement products would take the form of .