Exam 2: Customer Behavior

John is a buying agent for Starbucks because he buys supplies on behalf of Starbucks.

If a marketer wants a customer to have a higher motivation to learn more about a product, he should do what?

Young women are the main buyers of luxury brands in South Korea.

During the purchase phase, the consumer will ask herself, "Will I tell my friends what a great brand I've found?"

During the purchase phase for a new computer, Larry creates a that includes Apple's Macbook Pro and Microsoft's Windows 7, but does not include Linux systems.

A new MBA: student and a recently promoted corporate executive will typically have the same wants.

Which of these is an example of stage 4 of classical conditioning?

Ivan Pavlov and his salivating dogs is an example of what type of learning process?

Some socio-cultural effects how consumers respond to brands are social class and age.

Marketers use Maslow's hierarchy of needs to offer an extended brand line so the consumer can start high on the pyramid and work his way down.

When an ad is shown for such a short time that doesn't meet the threshold of consciousness, it is called .

Old monied people indulge in conspicuous consumption. For example buying a yellow Mustang to show off their wealth.

What type of music should be played during an ad if a marketer wants consumers to spend more?

Customer involvement is on a B2C specialty purchase.

A customer would be more price sensitive when buying gum than when buying .

Marketers use Maslow's hierarchy of needs by .

People are selective in their attention to environmental stimuli.

Operant conditioning is based on .

Which products need to be widely available so the customer can pick them up without thinking?

Learning is the process by which associations get past the sensory and perception stages into .