Exam 2: Customer Behavior

During the purchase phase, the consumer might ask himself, "What attributes don't I care about, and therefore will not pay high prices?"

When it comes to beliefs and importance weights, marketers try to strengthen positive attitudes about their brand through learning and appealing to consumer motivations that their brand satisfies the consumer's needs.

Marketers typically classify customers by on a given purchase.

Why are consumers willing to spend so much more for a Harley over a Honda motorcycle?

Whether the buyer is a consumer or a business, the phases of the buying process itself is the same.

A risk-averse consumer may be an avid customer, very knowledgeable, an opinion leader, and they may wish to try the newest that the market has to offer.

An example of a specialty purchase would be a new smartphone.

A high customer involvement B2C purchase is called a specialty purchase.

Which of the following is NOT an example of design?

With repetition and elaboration, associations can get into .

People tend to associate and marry people of the same .

Sensory and perceptual impressions can become .

The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.

A item is something that is purchased without much thought before the purchase.

John is considering buying a new car. It's important to him that the car has bluetooth. If the car he looks at doesn't have bluetooth, then he will not consider it for purchase. This is an example of a mechanism.

The sound of a Mac vs. a PC starting up is an example of how sound or music is important to marketers.

The promotion for a high-involvement purchase will have a lot more associated with it.

If a marketer is focusing on people who , he will promote a popular brand.

Explain subliminal advertising.

What motivates consumers is important to marketers.