Exam 1: Why Is Marketing Management Important

Why do accounting and finance need to acknowledge the importance of marketing?

The textbook uses the over and over so that you will pick it up by osmosis.

R&D people don't understand marketing because they are too concerned with making the latest and greatest invention.

What did the early marketplace primarily focus on?

Many management gurus believe that marketing has succeeded so well that it really isn't a function in an organization anymore.

Each chapter in the textbook answers what question?

Great marketing is NOT .

John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and Honda made a profit, this was not a symbiotic relationship.

Marketers try to figure out what customers want and then they try to figure out how to provide it and make money doing so.

If companies are good and if they're lucky, the exchange continues iterating between the customer and the company, the tie between them.

Which of the following is NOT a question that each chapter in the textbook answers?

A marketer for the American Heart Association would be responsible for their push of the message to eat foods lower in fat.

Meredith owns a consulting firm that advises on intellectual property. She would hire a marketer but she doesn't because you cannot market a consulting firm.

Most companies would agree that taking in profits is much more important than keeping customers happy.

John, an MBA student, finds the textbook useful because each chapter is organized by a framework that shows how all the marketing pieces come together to form the whole picture.

What is the best way to stay 5 steps ahead of the competition?

What is one of the largest factors stressing out marketers these days?

What is today's marketplace focused more on?

List 3 of the 5 main points from this chapter.

Marketing can make customers happier, which makes companies .