Question 1

John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is
applying the "product" part of the 4Ps.

Accepted Answer

A) True 
 B)False

Question 2

The 5Cs, STP, and 4Ps operate interdependently.

Accepted Answer

A) True 
 B)False

Question 3

One of the factors currently stressing marketers is the pressure to show results.

Accepted Answer

A) True 
 B)False

Question 4

These days we live in a truly product-oriented and product-empowered marketing world.

Accepted Answer

A) True 
 B)False

Question 5

If you ask the average person, "What is marketing?," one of the things you might hear is:

Accepted Answer

A)  Marketing is sales and advertising 
B)  Marketing is fun 
C)  Marketing is the backbone of all business 
D)  Marking is not profitable 
A)  Marketing is sales and advertising 
B)  Marketing is fun 
C)  Marketing is the backbone of all business 
D)  Marking is not profitable

Question 6

Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps change with changes in customers, competitors, and the legal environment.

Accepted Answer

A) True 
 B)False

Question 7

You'll always be a step ahead of your competition if you simply think about your company.

Accepted Answer

A) True 
 B)False

Question 8

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .

Accepted Answer

A)  try to raise their rank among the function 
B)  have a seat at the table with the CEO, CFO, etc. 
C)  be able to direct sales 
D)  make more effective promotions 
A)  try to raise their rank among the function 
B)  have a seat at the table with the CEO, CFO, etc. 
C)  be able to direct sales 
D)  make more effective promotions

Question 9

Which of the following is defined to be an exchange between a firm and its customers?

Accepted Answer

A)  advertising 
B)  consumer behavior 
C)  marketing 
D)  finance 
A)  advertising 
B)  consumer behavior 
C)  marketing 
D)  finance

Question 10

In an exchange, the customer wants something from the company but the company wants nothing from the customer.

Accepted Answer

A) True 
 B)False

Question 11

Customers typically do not mind paying for purchases, if they like what they are purchasing.

Accepted Answer

A) True 
 B)False

Question 12

Marketing is defined as an exchange between a firm and its customers.

Accepted Answer

A) True 
 B)False

Question 13

A company has its best chance at keeping its customers happy if it's in close with them.

Accepted Answer

A)  context 
B)  communication 
C)  cooperation 
D)  support 
A)  context 
B)  communication 
C)  cooperation 
D)  support

Question 14

and are the central players in the marketing exchange.

Accepted Answer

A)  Context, customer 
B)  Collaborator, competitor 
C)  Context, company 
D)  Customer, company 
A)  Context, customer 
B)  Collaborator, competitor 
C)  Context, company 
D)  Customer, company

Question 15

Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to fans and agents, intelligentsia, or the public).

Accepted Answer

A) True 
 B)False

Question 16

A company's marketing executives should assess the in terms of a general analysis of a business problem or opportunity the company is facing.

Accepted Answer

A)  business situation 
B)  5Cs 
C)  STP 
D)  ARA 
A)  business situation 
B)  5Cs 
C)  STP 
D)  ARA

Question 17

List at least 5 categories of items that can be marketed.

Accepted Answer

- tangible goods like soap or cereal
-hi

Question 18

Pfizer does not use direct-to-consumer ads to push their pharmaceutical drugs, as it is unlikely patients will ask their doctor for a particular brand name.

Accepted Answer

A) True 
 B)False

Question 19

The outcome orientation perspective of ethics is called .

Accepted Answer

A)  psychological 
B)  philosophical 
C)  deontological 
D)  consequentialism 
A)  psychological 
B)  philosophical 
C)  deontological 
D)  consequentialism

Question 20

The 4Ps include all of the following EXCEPT:

Accepted Answer

A)  positioning 
B)  price 
C)  product 
D)  place 
A)  positioning 
B)  price 
C)  product 
D)  place

John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is applying the "product" part of the 4Ps.

The 5Cs, STP, and 4Ps operate interdependently.

One of the factors currently stressing marketers is the pressure to show results.

These days we live in a truly product-oriented and product-empowered marketing world.

If you ask the average person, "What is marketing?," one of the things you might hear is:

Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps change with changes in customers, competitors, and the legal environment.

You'll always be a step ahead of your competition if you simply think about your company.

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .

Which of the following is defined to be an exchange between a firm and its customers?

In an exchange, the customer wants something from the company but the company wants nothing from the customer.

Customers typically do not mind paying for purchases, if they like what they are purchasing.

Marketing is defined as an exchange between a firm and its customers.

A company has its best chance at keeping its customers happy if it's in close with them.

and are the central players in the marketing exchange.

Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to fans and agents, intelligentsia, or the public).

A company's marketing executives should assess the in terms of a general analysis of a business problem or opportunity the company is facing.

List at least 5 categories of items that can be marketed.

Pfizer does not use direct-to-consumer ads to push their pharmaceutical drugs, as it is unlikely patients will ask their doctor for a particular brand name.

The outcome orientation perspective of ethics is called .

The 4Ps include all of the following EXCEPT:

Customer Behavior

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Exam 1: Why Is Marketing Management Important

John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is applying the "product" part of the 4Ps.

The 5Cs, STP, and 4Ps operate interdependently.

One of the factors currently stressing marketers is the pressure to show results.

These days we live in a truly product-oriented and product-empowered marketing world.

If you ask the average person, "What is marketing?," one of the things you might hear is:

Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps change with changes in customers, competitors, and the legal environment.

You'll always be a step ahead of your competition if you simply think about your company.

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .

Which of the following is defined to be an exchange between a firm and its customers?

In an exchange, the customer wants something from the company but the company wants nothing from the customer.

Customers typically do not mind paying for purchases, if they like what they are purchasing.

Marketing is defined as an exchange between a firm and its customers.

A company has its best chance at keeping its customers happy if it's in close with them.

and are the central players in the marketing exchange.

Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to fans and agents, intelligentsia, or the public).

A company's marketing executives should assess the in terms of a general analysis of a business problem or opportunity the company is facing.

List at least 5 categories of items that can be marketed.

Pfizer does not use direct-to-consumer ads to push their pharmaceutical drugs, as it is unlikely patients will ask their doctor for a particular brand name.

The outcome orientation perspective of ethics is called .

The 4Ps include all of the following EXCEPT:

Customer Behavior

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters