Exam 1: Why Is Marketing Management Important

Great marketing is based on sound, logical-emotional and physical-laws of human and organization behavior.

The term "market" sounds like it involves selling simple, tangible goods, but as you know, hardly anything can be marketed.

Which of the following is NOT a part of STP?

Which of the following is NOT part of the 5Cs?

Describe the main layout of the textbook.

The outcome orientation style of ethics is called deontological ethics.

Why is it important not to go overboard on effects to quantify marketing's results? Describe why segmentation strategy and advertising's results should not be over analyzed.

When you try to find out how customers vary in their preferences, needs, and resources you are in the "Targeting" phase of STP.

Marketers are under a lot of pressure to show results. There are a lot of marketing activities for which results can be measured.

There are many contingencies that modify marketing plans.

The questions and issues that the reader can expect to understand better in each chapter is revisited at the end of the chapter in a list format called .

Define marketing's exchange relationship.

Most companies perform the marketing function easily.

Advertising's goal is to enhance .

If you ask the average person, "What is marketing?" you might hear something like, "Marketers make people buy stuff they don't need and can't afford."

In each chapter you will see over and over again

Diana is the marketing vice president at Company ABC. As she assesses any particular business problem or opportunity in terms of general analysis, she should review the 5Ps.

Some things that can be marketed include goods, services, experiences, events, and people.

What do the letters CMO represent?

Due to marketing's success in business, what do management gurus think about marketing's role in a company?