Exam 1: Why Is Marketing Management Important

What is the result companies see from happier customers due to marketing?

Sara works for a golf products company. In order for Sara to best answer the question, "What do my customers want?," she plays golf and tries out the equipment.

In order for marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs. All other departments in a company translate progress into financial terms, and marketing needs to do this as well.

Angela, who owns her own green cleaning service, is a marketer when she promotes her business to new clients.

List and describe the 4Ps.

Marketing can be used to educate the public.

What is marketing NOT all about?

What can be marketed?

What order is correct for the marketing framework?

The 5Cs, STP, and 4Ps diagram is used at the beginning of every chapter so that students can see a framework depicting how all the marketing pieces come together to form the whole picture.