Exam 14: Direct, Online, Social Media, and Mobile Marketing

Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data?

________ allows consumers to gain additional information about a product or purchase a product through the use of a remote control.

The promotion of products and services through printed material with multiple pages that sell multiple products is referred to as ________ marketing.

Amazon.com and Expedia.com are best described as ________ that sell products and services directly to final buyers via the Internet.

What is telemarketing?

________ marketing features marketing messages,promotions,and other content delivered to on-the-go consumers through their portable electronic devices.

Describe the various legislative actions that have been taken to regulate the manner in which online,social media,and mobile operators obtain and use consumer information.

In which of the following cases is a firm employing multichannel marketing?

The process in which printed catalogs,brochures,samples,and DVDs are distributed to customers using highly selective mailing lists is known as ________.

Which of the following is most likely true about direct and digital marketing?

Which of the following marketing forms enables consumers to learn about products by scanning Quick Response codes?

The marketing results from direct mail are difficult to measure.

Which of the following is a form of online advertising?

How has the Internet most likely affected direct marketing?

Marketers use inbound telephone marketing to sell to customers directly.

iTV lets viewers interact with television programming and advertising using their remote controls.

Which of the following is true of the Privacy Promise launched by the Direct Marketing Association?

Which of the following has been limited in recent years by the implementation of the National Do Not Call Registry?

The first step for most firms that are venturing into online marketing involves sending promotional e-mails.

Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates.The e-mail asked customers to provide their address,date of birth,Social Security number,and current mortgage information in order to receive a free loan quote.Suspicious of the offer,Fox researched the company and discovered that the e-mail was fraudulent.This is an example of ________.