Question 1

When a company's market offering consists of a pure tangible good,related services are typically included for an additional charge.

Accepted Answer

A) True 
 B)False

Question 2

Expanding a product line by adding more items within the present range of the line is known as product line ________.

Accepted Answer

A)  stretching 
B)  widening 
C)  strengthening 
D)  mixing 
E)  filling 
A)  stretching 
B)  widening 
C)  strengthening 
D)  mixing 
E)  filling

Question 3

Store brands are also known as ________ brands.

Accepted Answer

A)  national 
B)  manufacturer's 
C)  private 
D)  extended 
E)  licensed 
A)  national 
B)  manufacturer's 
C)  private 
D)  extended 
E)  licensed

Question 4

________ occurs when a company uses its existing brand name for new forms,colors,sizes,ingredients,or flavors of an existing product category.

Accepted Answer

A)  Line extension 
B)  Co-branding 
C)  Private labeling 
D)  Brand extension 
E)  Clustered branding 
A)  Line extension 
B)  Co-branding 
C)  Private labeling 
D)  Brand extension 
E)  Clustered branding

Question 5

Describe the various categories of consumer products.

Accepted Answer

Consumer products are products and servi

Question 6

Which category of industrial products includes repair and maintenance?

Accepted Answer

A)  supplies and services 
B)  capital items 
C)  raw materials 
D)  materials and parts 
E)  specialty products 
A)  supplies and services 
B)  capital items 
C)  raw materials 
D)  materials and parts 
E)  specialty products

Question 7

What role does packaging play in the marketing of a product? How can packaging lead to an increase or decrease of sales? Provide examples to illustrate your response.

Accepted Answer

Packaging involves designing and produci

Question 8

Discuss the concept of brand positioning.

Accepted Answer

Marketers need to position their brands

Question 9

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.Which of the following is an example of brand extension for BerryBerry?

Accepted Answer

A)  The company introduces BerryBliss, a dried berry snack mix for kids. 
B)  BerryBerry adds a new fruit juice flavor, TangyBerry. 
C)  The company introduces a line of flavored milk and yogurt under a new brand name. 
D)  The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E)  BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX. 
A)  The company introduces BerryBliss, a dried berry snack mix for kids. 
B)  BerryBerry adds a new fruit juice flavor, TangyBerry. 
C)  The company introduces a line of flavored milk and yogurt under a new brand name. 
D)  The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E)  BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX.

Question 10

Product line stretching involves adding more items within the present range of the line.

Accepted Answer

A) True 
 B)False

Question 11

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.In this case,which of the following is an example of co-branding by BerryBerry?

Accepted Answer

A)  The company introduces BerryBliss, a dried berry snack mix for kids. 
B)  BerryBerry adds a new fruit juice flavor, TangyBerry. 
C)  The company introduces a line of flavored milk and yogurt under a new brand name. 
D)  The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E)  BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX. 
A)  The company introduces BerryBliss, a dried berry snack mix for kids. 
B)  BerryBerry adds a new fruit juice flavor, TangyBerry. 
C)  The company introduces a line of flavored milk and yogurt under a new brand name. 
D)  The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E)  BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX.

Question 12

Of the three levels of products and services,the most basic level is the "actual product."

Accepted Answer

A) True 
 B)False

Question 13

A consumer product that is used for business purposes is referred to as an industrial product.

Accepted Answer

A) True 
 B)False

Question 14

Specialty products are consumer products and services that customers generally buy ________.

Accepted Answer

A)  to conduct business 
B)  frequently and immediately 
C)  based on ready availability 
D)  without making comparisons 
E)  with minimal effort 
A)  to conduct business 
B)  frequently and immediately 
C)  based on ready availability 
D)  without making comparisons 
E)  with minimal effort

Question 15

A refrigerator is an example of a(n)________ product.

Accepted Answer

A)  convenience 
B)  shopping 
C)  unsought 
D)  specialty 
E)  capital 
A)  convenience 
B)  shopping 
C)  unsought 
D)  specialty 
E)  capital

Question 16

When consumers react more favorably to a brand than to a generic or unbranded version of the same product,the brand is said to have positive brand equity.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following types of products are generally priced the lowest?

Accepted Answer

A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  industrial products 
E)  capital products 
A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  industrial products 
E)  capital products

Question 18

Which of the following characteristics of a product is defined as "freedom from defects"?

Accepted Answer

A)  quality 
B)  feature 
C)  style 
D)  value 
E)  design 
A)  quality 
B)  feature 
C)  style 
D)  value 
E)  design

Question 19

A product is defined as anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need.

Accepted Answer

A) True 
 B)False

Question 20

What is a brand? What are the advantages of branding?

Accepted Answer

A brand is a name,term,sign,symbol,or de

When a company's market offering consists of a pure tangible good,related services are typically included for an additional charge.

Expanding a product line by adding more items within the present range of the line is known as product line ________.

Store brands are also known as ________ brands.

________ occurs when a company uses its existing brand name for new forms,colors,sizes,ingredients,or flavors of an existing product category.

Describe the various categories of consumer products.

Which category of industrial products includes repair and maintenance?

What role does packaging play in the marketing of a product? How can packaging lead to an increase or decrease of sales? Provide examples to illustrate your response.

Discuss the concept of brand positioning.

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.Which of the following is an example of brand extension for BerryBerry?

Product line stretching involves adding more items within the present range of the line.

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.In this case,which of the following is an example of co-branding by BerryBerry?

Of the three levels of products and services,the most basic level is the "actual product."

A consumer product that is used for business purposes is referred to as an industrial product.

Specialty products are consumer products and services that customers generally buy ________.

A refrigerator is an example of a(n)________ product.

When consumers react more favorably to a brand than to a generic or unbranded version of the same product,the brand is said to have positive brand equity.

Which of the following types of products are generally priced the lowest?

Which of the following characteristics of a product is defined as "freedom from defects"?

A product is defined as anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need.

What is a brand? What are the advantages of branding?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 7: Products,Services,and Brands: Building Customer Value

When a company's market offering consists of a pure tangible good,related services are typically included for an additional charge.

Expanding a product line by adding more items within the present range of the line is known as product line ________.

Store brands are also known as ________ brands.

________ occurs when a company uses its existing brand name for new forms,colors,sizes,ingredients,or flavors of an existing product category.

Describe the various categories of consumer products.

Which category of industrial products includes repair and maintenance?

What role does packaging play in the marketing of a product? How can packaging lead to an increase or decrease of sales? Provide examples to illustrate your response.

Discuss the concept of brand positioning.

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.Which of the following is an example of brand extension for BerryBerry?

Product line stretching involves adding more items within the present range of the line.

BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry,AquaBerry,and GloBerry.The company wants to add more products to its product line.In this case,which of the following is an example of co-branding by BerryBerry?

Of the three levels of products and services,the most basic level is the "actual product."

A consumer product that is used for business purposes is referred to as an industrial product.

Specialty products are consumer products and services that customers generally buy ________.

A refrigerator is an example of a(n)________ product.

When consumers react more favorably to a brand than to a generic or unbranded version of the same product,the brand is said to have positive brand equity.

Which of the following types of products are generally priced the lowest?

Which of the following characteristics of a product is defined as "freedom from defects"?

A product is defined as anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need.

What is a brand? What are the advantages of branding?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters