Exam 15: Testing for Differences Between Groups and for Predictive Relationships
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues76 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age76 Questions
Exam 7: Survey Research76 Questions
Exam 8: Observation76 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling76 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
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The F-test partitions total variance into ____________________ variance and ____________________ variance.
(Essay)
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A simple before-and-after test calls for a paired-samples t-test so long as the dependent variable is not continuous.
(True/False)
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Which value provides a common metric allowing regression results to be compared to one another, regardless of what the original scale range may have been?
(Multiple Choice)
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When a researcher is attempting to predict sales volume by using building permits, amount of advertising, and the income levels of residents, the researcher is most likely using ____.
(Multiple Choice)
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In comparing the difference of the means between two groups, the null hypothesis can also be stated as ____.
(Multiple Choice)
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____________________ is the appropriate test to use when comparing the means of three or more groups to see if they are significantly different from one another.
(Short Answer)
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Multivariate statistical analysis permits the researcher to consider more than one dependent variable at the same time.
(True/False)
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Multivariate dependence techniques are variants of the ____________________.
(Short Answer)
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____________________ may be used to assess problems with multicollinearity.
(Short Answer)
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What is ANOVA and when is it the appropriate statistical technique? What test is used to determine significance?
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If the purpose of the regression analysis is forecasting, then standardized regression estimates are most appropriate.
(True/False)
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In most business research, the estimate of in a regression equation is most important.
(True/False)
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A(n)____________________ variable has two distinct levels that are coded as 0 and 1.
(Short Answer)
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In regression analysis, the symbol X is commonly used for the ____ variable, and the symbol Y is commonly used for the ____ variable.
(Multiple Choice)
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Multivariate dependence techniques are variants of the ____, which is a way of modeling some process based on how different variables cause fluctuations from the average dependent variable.
(Multiple Choice)
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A variable that has two distinct levels that are coded as either zero or one is called a(n)____.
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Describe a Z-test for comparing two proportions along with its appropriate null hypothesis.
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In the regression equation, Y = a + X, a is the symbol for the ____.
(Multiple Choice)
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A study compares the means of two groups in which there are 45 males in Group 1 and 37 females in Group 2.The degrees of freedom for this study when using the t-test for the difference between means is ____.
(Multiple Choice)
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