Exam 12: Sampling Designs and Sampling Procedures

As used in sampling theory, the term random refers to the distribution of sample data.

Compare and contrast random sampling and systematic (nonsampling)errors.

A researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for a test market of a new shampoo.Which type of sampling procedure is being used?

One advantage of a convenience sample is that there is no need for a population list.

A telephone directory that lists the people in the phone book by their phone numbers instead of by their last name is a type of ____.

____________ involves using some process for selecting a few initial respondents and then uses those respondents to seek out additional respondents.

Name and describe the types of probability sampling.

Which technique uses nonprobability sampling, in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

Lists of respondents who have agreed to participate in marketing research along with the e-mail and contact information of these individuals are called ______________.

All of the retail stores nationwide of Sears Roebuck and Co.form the ____________________ of Sears' stores.

Multistage area sampling uses cluster sampling in combination with other random sampling procedures.

In which type of sampling does every element in the population have a known, nonzero probability of selection?

Marketing research projects almost always have budget and time constraints.

Name and describe the sampling criteria which must be considered before deciding on a sampling design.

An individual member of a population is a sample.

List the stages in the selection of a sample.

Which type of nonprobability sampling technique is used in the Consumer Price Index?

Larger samples allow conclusions to be drawn with more confidence that they truly represent the population.

When a researcher conducts personal interviews with 100 percent of the salespeople within his organization, the researcher is using a(n)____________________.

Name and describe the types of nonprobability sampling.