Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues76 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age76 Questions
Exam 7: Survey Research76 Questions
Exam 8: Observation76 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling76 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
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Systematic sampling can, under certain conditions, yield a random sample.
(True/False)
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When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, what type of sample is being used?
(Multiple Choice)
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When some elements of the target population are omitted from the list of elements, ____________________ error may occur.
(Short Answer)
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The sampling procedure involving the use of those people or units that are most readily available is called ____________________ sampling.
(Short Answer)
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The individual element in a final cluster sample is called the primary sampling unit (PSU).
(True/False)
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Janet was receiving emails from a company where she occasionally shops online.She went to the website and completed a request that they not send her anymore promotional emails.What did Janet do?
(Multiple Choice)
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A researcher puts the name of each person in a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study.What type of sampling procedure is being used?
(Multiple Choice)
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A(n)____________________ is a subset of some larger population that is measured or observed in some way to infer what the entire population is like.
(Short Answer)
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In which type of sampling is a subsample drawn using simple random sampling within each stratum?
(Multiple Choice)
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If individuals do not opt in to receive e-mail from a particular organization, they may consider unsolicited survey requests to be spam.
(True/False)
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A national political pollster randomly selects ten states, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, and finally, randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election.This is best called a(n)____.
(Multiple Choice)
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A unit that is selected in the first stage of a multi-stage sampling procedure is called the ____________________.
(Short Answer)
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A researcher is interested in studying attitudes about raw milk sales and has reason to believe that urban, suburban, and rural groups will vary in their responses.The researcher knows that the population being studied is 50% urban, 40% suburban, and 20% rural.She classifies the potential participants as urban, suburban, or rural residents, and then, for a sample totaling 100, randomly selects 50 individuals from the urban group, 40 from the suburban group, and 20 from the rural group.The researcher is using a(n)____.
(Multiple Choice)
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Many Internet surveys use volunteer respondents who happen to visit an organization's website intentionally or by happenstance.These unrestricted samples are random samples.
(True/False)
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