Exam 2: Harnessing Big Data Into Better Decisions

Global information systems allow management to track the whereabouts of delivery personnel.

Many of our everyday activities leave no data traces behind.

Jennifer is conducting marketing research to determine the best prices for her new line of clothing.Which function is this marketing research serving?

Explain how data, information, and intelligence represent value to a firm.

Facts or recorded measures of certain phenomena (things or events)are known as ____.

Explain what a decision support system (DSS)is and how it helps marketing managers.

A company's private computer network that uses Internet standards, but which is accessible only by its own employees, is known as a(n)____________________.

____________________ technology refers to users requesting information from a Web page and the browser, and then determining a response.

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

Structured data openly shared between companies is called ____.

Parties that furnish information on the World Wide Web are called ____________________.

Proprietary marketing research refers to research projects conducted to study specific company problems.

An organization's mailing list of current customers is an example of a ____.

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

An organization's salesforce frequently provides important marketing intelligence information.