Exam 2: Harnessing Big Data Into Better Decisions

Compare and contrast pull technology and push technology.

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n)____________________ system.

Web tracking is illegal.

Managers must have sufficient information to develop explanations and predictions useful in decision-making.

Ginger is using data that has been previously collected for some purpose other than the one at hand.This is called ____________ data.

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

Which technique covertly discovers and records the websites that consumers visit?

Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?

Parties that furnish information on the World Wide Web are called ____.

The subset of information that actually has some explanatory power enabling effective decisions to be made is called ____________________.

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team.What application is in use?

The U.S.government's effort to nationalize the privacy of health-related information while still trying to allow the transfer of information is called a(n)____.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal, corporate, and university libraries for a fee.LexisNexis is an example of a data ____.

In information technology, ____________________ is data formatted (structured)to support decision-making or define the relationship between two facts.

Input data can come from internal sources of the organization, but not from external sources.

The data characteristic that refers to the degree to which data represent the true situation is known as ____.

An organization's inventory figures are a good example of ____.

The convenience that a consumer gets from technologies supersedes any concerns for privacy.

Electronic data interchange (EDI)refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends, allowing for more accurate predictions of consumers' opinions and actions.