Exam 18: Technical Descriptions, Specifications, and Marketing Materials

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Specifications are a type of description.

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True

When writing specifications,

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A

Visuals in descriptions

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C

Any item can be described in many ways.

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Which of the following statements about sequences is most accurate?

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Effective technical descriptions

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An audience and purpose statement is not helpful in the process of writing a technical description.

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The title of a description should be clear and limiting.

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Ethical communicators do not express personal opinions, even when a product may be unsafe or unsound.

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Descriptions based on feelings are considered _________, whereas descriptions based on fact are _________.

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The two broad categories of descriptions are _________descriptions and _________descriptions.

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When preparing technical marketing materials,

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When writing a technical description, give readers as much information as possible, even if they don't need it.

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Consistency is not a key feature of specifications.

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Specifications help ensure

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The most precise technical descriptions are

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Consumers are the primary audience for specifications.

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Avoid long prose passages in specifications; short lists are preferable.

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Except in the case of marketing materials, descriptions should be objective.

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Examples of technical marketing materials include _________and_________

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