Exam 6: Cognitive Dissonance and the Need to Protect Our Self-Esteem

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__________ refers to the tendency of people to increase their liking for something they have worked hard to attain.

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Imagine you are watching a debate between two presidential candidates. You prefer Candidate A and dislike Candidate B. Both candidates offer strong arguments and weak arguments about Issue X. Which arguments would you be most likely to remember? Which arguments would you be most likely to forget? Is it likely that you change your opinion after having watched the debate? Why or why not?

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Recall that in experiments presented in your text (Leippe & Eisenstadt, 1994; 1998), white college students agreed to write essays in favor of doubling the funds for minority student scholarships, even though that policy would reduce the funds available for majority students. What happened?

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Dissonance theory helps us understand the apparently irrational behavior of cult members, such as those in the Heaven's Gate cult and at Jonestown, who committed mass suicide. All of the following, EXCEPT __________, tend to increase dissonance and hence the extreme dissonance-reducing commitment to the cult or cause and the beliefs of the leaders.

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In the aftermath of a dissonant behavior, people often change something about themselves as a means of reducing cognitive dissonance. This is known as __________.

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Of the following people, which individual is most likely to reduce cognitive dissonance they might be feeling?

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Based on the Ben Franklin effect, you are most likely to increase your liking for Tony when __________.

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Recall that Aronson and his colleagues asked college students either to compose a persuasive message advocating the use of condoms or to compose and deliver their message in front of a video camera. In addition, half of the participants in each group were made mindful of the times that they didn't use condoms. Which (fictitious) participant below would experience the most dissonance and express a greater willingness to use condoms in the future?

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According to the authors of your text, using __________ rewards or punishments leads to longer-lasting attitude change than using __________ rewards or punishments.

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