Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The use of role-playing as a technique for preventing attitude change is based on the idea that __________.

At the new-car dealership, Josh asks the salesperson a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" The __________ component of Josh's attitude toward the car is most likely to inform his questions.

An advertising executive once noted about soft drink advertisements, "The thing about soda commercials is that they actually have nothing to say." By this, he meant that __________.

Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were close to their mothers and whose mothers were __________ tended to have more positive implicit attitudes about overweight people.

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

In an effort to use fear to persuade people to live a healthier lifestyle, the government of Canada went so far as to mandate that __________.

Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of __________ on our behavioral decisions.

Which of the following best illustrates an implicit attitude?

Research by Leventhal and his colleagues (1967) was described in the text. In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film. After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet. What is the independent variable of this research?

"Experts are always right" and "Expensive means quality" are some examples of how __________ can be used in persuasion.

Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the __________.

The elaboration likelihood model explains under what conditions someone will __________.

According to reactance theory, which of the following persuasion attempts will meet with the LEAST resistance when a parent tries to convince his child to keep her room clean?

Corey and Jennifer engage in a debate in speech class. Corey goes first and Jennifer goes second. Most students thought that Corey did a better job in the debate. Assuming that the quality of the arguments and presentation by the two speakers was equally good, this would be an example of a(n) __________ effect.

Carim is looking at buying a car. After seeing the car and driving it, he asks himself, "How do I feel about it?" What may be the outcome of using this method?

Lenoir is taking a test to see if she's prejudiced toward elderly people. Because it's difficult to assess her implicit attitudes, she's most likely __________.

Although affectively based attitudes can be derived from a number of different sources, they are alike in that they tend to be __________.

Fear-arousing communications are most likely to result in attitude change when __________.

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?