Exam 15: Marketing Metrics,performance,and Strategy Implementation

A business has a market demand of 300,000 units at a market share of 20%.The price per unit and variable cost per customer are $25 and $10,respectively.If the net marketing contribution of the business is $450,000,calculate the total marketing and sales expenses incurred by the business.

(Multiple Choice)

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Question 21

Customer awareness,interest,product trial,and customer satisfaction and dissatisfaction,along with perceptions of relative product quality,service quality,and customer value,all serve as forward-looking marketing metrics.

(True/False)

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Question 22

Which of the following is a backward-looking market metric?

(Multiple Choice)

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Question 23

A market-based business with a strong competitor orientation across job functions has a lower level of market sensitivity.

(True/False)

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Question 24

The whole purpose of backward-looking marketing metrics is to track customer perceptions and attitudes that precede changes in customer behavior and financial performance.

(True/False)

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Question 25

If a business produces 400,000 units and the market demand for the product is 2 million units,what is its percentage of market share?

(Multiple Choice)

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Question 26

Marketing metrics are too important to be simply an add-on to the marketing or product manager's responsibilities.

(True/False)

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Question 27

If the price per unit is $34 and the variable cost per customer is $17,calculate the margin per unit.

(Multiple Choice)

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Question 28

The whole purpose of ________ market metrics is to track customer perceptions and attitudes that precede changes in customer behavior and a business's financial performance.

(Multiple Choice)

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Question 29

Calculate the price per unit if the variable cost per customer is $6 and the margin per unit is $24.

(Multiple Choice)

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Question 30

Explain the importance of market metrics,and name and describe the two types of market metrics,providing examples of specific metrics for each.

(Essay)

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Question 31

Without backward-looking metrics,the business has only an internal measure of performance.

(True/False)

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Question 32

Forward-looking marketing metrics are particularly important because they correspond more closely to internal financial-performance metrics.

(True/False)

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Question 33

Successful implementation of a marketing plan is directly related to the structure of a business's marketing effort.

(True/False)

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Question 34

Backward-looking marketing performance metrics ________.

(Multiple Choice)

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Question 35

Calculate the net marketing contribution,if a business produces 25,000 units at $10 margin per unit,with total marketing and sales expenses of $100,000.

(Multiple Choice)

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Question 36

The fundamental marketing profitability metric for planning purposes is the ________ equation.

(Multiple Choice)

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Question 37

Calculate the total volume of units sold by a business if there is a market demand of 550,000 units and the business has a market share of 25%.

(Multiple Choice)

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(34)

Question 38

Poor customer retention has a powerful impact on financial performance only if a business is losing market share.

(True/False)

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Question 39

Which of the following statements is true about market metrics?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 60

A business has a market demand of 300,000 units at a market share of 20%.The price per unit and variable cost per customer are $25 and $10,respectively.If the net marketing contribution of the business is $450,000,calculate the total marketing and sales expenses incurred by the business.

Customer awareness,interest,product trial,and customer satisfaction and dissatisfaction,along with perceptions of relative product quality,service quality,and customer value,all serve as forward-looking marketing metrics.

Which of the following is a backward-looking market metric?

A market-based business with a strong competitor orientation across job functions has a lower level of market sensitivity.

The whole purpose of backward-looking marketing metrics is to track customer perceptions and attitudes that precede changes in customer behavior and financial performance.

If a business produces 400,000 units and the market demand for the product is 2 million units,what is its percentage of market share?

Marketing metrics are too important to be simply an add-on to the marketing or product manager's responsibilities.

If the price per unit is $34 and the variable cost per customer is $17,calculate the margin per unit.

The whole purpose of ________ market metrics is to track customer perceptions and attitudes that precede changes in customer behavior and a business's financial performance.

Calculate the price per unit if the variable cost per customer is $6 and the margin per unit is $24.

Explain the importance of market metrics,and name and describe the two types of market metrics,providing examples of specific metrics for each.

Without backward-looking metrics,the business has only an internal measure of performance.

Forward-looking marketing metrics are particularly important because they correspond more closely to internal financial-performance metrics.

Successful implementation of a marketing plan is directly related to the structure of a business's marketing effort.

Backward-looking marketing performance metrics ________.

Calculate the net marketing contribution,if a business produces 25,000 units at $10 margin per unit,with total marketing and sales expenses of $100,000.

The fundamental marketing profitability metric for planning purposes is the ________ equation.

Calculate the total volume of units sold by a business if there is a market demand of 550,000 units and the business has a market share of 25%.

Poor customer retention has a powerful impact on financial performance only if a business is losing market share.

Which of the following statements is true about market metrics?

Customer Focus, customer Performance, and Profit Impact

Marketing Metrics and Marketing Profitability

Market Potential, market Demand, and Market Share

The Customer Experience and Value Creation

Market Segmentation and Segmentation Strategies

Competitive Position and Sources of Advantage

Product Positioning, branding, and Product Line Strategies

Value-Based Pricing and Pricing Strategies

Marketing Channels and Channel Mapping

Marketing Communications, social Media, and Customer Response

Portfolio Analysis and Strategic Market Planning

Offensive Strategies

Defensive Strategies

Building a Marketing Plan

Market-Based Management and Financial Performance

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