Question 1

If a business produces 800,000 units and the market demand for the product is 4 million units,what is its percentage of market share?

Accepted Answer

A) 8% 
B) 20% 
C) 16% 
D) 40% 
E) 80% 
A) 8% 
B) 20% 
C) 16% 
D) 40% 
E) 80%

Question 2

Variance analysis allows the company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true?

Accepted Answer

A) American managers are more likely than Japanese managers to drop a marketing plan when it meets resistance. 
B) The concept of continuous improvement is implicit in American marketing plan implementation,unlike Japanese marketing plan implementation. 
C) The term adaptive persistence has been used to describe the success of many Japanese marketing plans. 
D) One of Japanese management's greatest assets is the ability to abandon a marketing plan quickly when it is not working. 
E) Japanese managers are not as determined as American managers to make their marketing plans work. 
A) American managers are more likely than Japanese managers to drop a marketing plan when it meets resistance. 
B) The concept of continuous improvement is implicit in American marketing plan implementation,unlike Japanese marketing plan implementation. 
C) The term adaptive persistence has been used to describe the success of many Japanese marketing plans. 
D) One of Japanese management's greatest assets is the ability to abandon a marketing plan quickly when it is not working. 
E) Japanese managers are not as determined as American managers to make their marketing plans work.

Question 4

The forward-looking marketing metrics signal aspects of the marketing plan that
may be failing.

Accepted Answer

A) True 
 B)False

Question 5

The degree to which a marketing strategy is successful will be detected first by ________.

Accepted Answer

A) gains or losses in revenue 
B) market metrics that track customer satisfaction,retention and perceptions of value 
C) the financial performance measure of cash flow 
D) shareholder value 
E) net profit 
A) gains or losses in revenue 
B) market metrics that track customer satisfaction,retention and perceptions of value 
C) the financial performance measure of cash flow 
D) shareholder value 
E) net profit

Question 6

Which of the following statements regarding customer satisfaction is true?

Accepted Answer

A) Very satisfied customers usually switch back and forth with competitors' products. 
B) Over 90 percent of dissatisfied customers lodge complaints. 
C) Very satisfied customers often buy higher margin products and extra services. 
D) Dissatisfied customers who complain cannot usually be retained. 
E) Satisfied customers are very loyal and buy in relatively large amounts. 
A) Very satisfied customers usually switch back and forth with competitors' products. 
B) Over 90 percent of dissatisfied customers lodge complaints. 
C) Very satisfied customers often buy higher margin products and extra services. 
D) Dissatisfied customers who complain cannot usually be retained. 
E) Satisfied customers are very loyal and buy in relatively large amounts.

Question 7

MINI-CASE
AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table.
  
-Mini-Case Question.Calculate the margin variance of the business.

Accepted Answer

A) -$72,000 
B) $72,000 
C) $80,000 
D) -$80,000 
E) $64,000 
A) -$72,000 
B) $72,000 
C) $80,000 
D) -$80,000 
E) $64,000

Question 8

Which of the following refers to a person who is highly devoted to the action plan and can lead its successful implementation?

Accepted Answer

A) an entrepreneur 
B) a champion 
C) an intrapreneur 
D) a scapegoat 
E) an in-process manager 
A) an entrepreneur 
B) a champion 
C) an intrapreneur 
D) a scapegoat 
E) an in-process manager

Question 9

Marketing plans should not be aggressively communicated either internally or externally to protect competitive position.

Accepted Answer

A) True 
 B)False

Question 10

The overall goal of compensation tied to market metrics is to immediately create ________.

Accepted Answer

A) motivation and responsibility 
B) satisfaction 
C) accountability 
D) persistence 
E) harmony 
A) motivation and responsibility 
B) satisfaction 
C) accountability 
D) persistence 
E) harmony

Question 11

Calculate the number of units produced by a business if the net marketing contribution and marketing and sales expenses are $625,000 and $175,000,respectively.The margin per unit is estimated to be $25.

Accepted Answer

A) 50,000 
B) 25,000 
C) 32,000 
D) 76,000 
E) 43,000 
A) 50,000 
B) 25,000 
C) 32,000 
D) 76,000 
E) 43,000

Question 12

Calculate the total market demand if a business sells 48,000 units,which represents a market share of 32%.

Accepted Answer

A) 224,500 
B) 265,000 
C) 196,000 
D) 150,000 
E) 125,300 
A) 224,500 
B) 265,000 
C) 196,000 
D) 150,000 
E) 125,300

Question 13

Calculate the total volume of units produced if there is a market demand of 50,000 units at a market share of 10%.

Accepted Answer

A) 292,560 
B) 440,650 
C) 500,000 
D) 325,000 
E) 100,000 
A) 292,560 
B) 440,650 
C) 500,000 
D) 325,000 
E) 100,000

Question 14

MINI-CASE
AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table.
  
-Mini-Case Question.Calculate the net marketing contribution variance of the business.

Accepted Answer

A) -$20,000 
B) $20,000 
C) $140,000 
D) -$26,000 
E) $26,000 
A) -$20,000 
B) $20,000 
C) $140,000 
D) -$26,000 
E) $26,000

Question 15

Which of the following terms refers to an incremental implementation of a marketing plan that allows for feedback and corrective adjustments early in the implementation process?

Accepted Answer

A) adaptive persistence 
B) adaptive rollout 
C) channel strategy 
D) marketing mix 
E) benchmarking 
A) adaptive persistence 
B) adaptive rollout 
C) channel strategy 
D) marketing mix 
E) benchmarking

Question 16

Owning the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

Accepted Answer

A) developing and using detailed action plans 
B) using an adaptive rollout 
C) using feedback measurements 
D) promoting the business-as-usual routine 
E) adapting to changing market conditions 
A) developing and using detailed action plans 
B) using an adaptive rollout 
C) using feedback measurements 
D) promoting the business-as-usual routine 
E) adapting to changing market conditions

Question 17

What are the two broad categories of market metrics?

Accepted Answer

A) process metrics and product metrics 
B) forward-looking metrics and backward-looking metrics 
C) marketing profitability metrics and customer metrics 
D) customer metrics and competitiveness metrics 
E) revenue metrics and cost metrics 
A) process metrics and product metrics 
B) forward-looking metrics and backward-looking metrics 
C) marketing profitability metrics and customer metrics 
D) customer metrics and competitiveness metrics 
E) revenue metrics and cost metrics

Question 18

Adapting the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

Accepted Answer

A) conducting a variance analysis 
B) using an adaptive rollout 
C) creating ownership teams 
D) promoting the business-as-usual routine 
E) developing and using detailed action plans 
A) conducting a variance analysis 
B) using an adaptive rollout 
C) creating ownership teams 
D) promoting the business-as-usual routine 
E) developing and using detailed action plans

Question 19

Margin per unit equals ________

Accepted Answer

A) demand x sales 
B) total sales contribution - marketing and sales expenses 
C) price - fixed unit cost 
D) price - variable unit cost 
E) price - total unit cost 
A) demand x sales 
B) total sales contribution - marketing and sales expenses 
C) price - fixed unit cost 
D) price - variable unit cost 
E) price - total unit cost

Question 20

Which of the following allows a company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution?

Accepted Answer

A) a SWOT analysis 
B) a situation analysis 
C) a performance analysis 
D) a post-hoc analysis 
E) a variance analysis 
A) a SWOT analysis 
B) a situation analysis 
C) a performance analysis 
D) a post-hoc analysis 
E) a variance analysis

If a business produces 800,000 units and the market demand for the product is 4 million units,what is its percentage of market share?

Variance analysis allows the company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution.

Which of the following statements is true?

The forward-looking marketing metrics signal aspects of the marketing plan that may be failing.

The degree to which a marketing strategy is successful will be detected first by ________.

Which of the following statements regarding customer satisfaction is true?

MINI-CASE AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table. -Mini-Case Question.Calculate the margin variance of the business.

Which of the following refers to a person who is highly devoted to the action plan and can lead its successful implementation?

Marketing plans should not be aggressively communicated either internally or externally to protect competitive position.

The overall goal of compensation tied to market metrics is to immediately create ________.

Calculate the number of units produced by a business if the net marketing contribution and marketing and sales expenses are $625,000 and $175,000,respectively.The margin per unit is estimated to be $25.

Calculate the total market demand if a business sells 48,000 units,which represents a market share of 32%.

Calculate the total volume of units produced if there is a market demand of 50,000 units at a market share of 10%.

MINI-CASE AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table. -Mini-Case Question.Calculate the net marketing contribution variance of the business.

Which of the following terms refers to an incremental implementation of a marketing plan that allows for feedback and corrective adjustments early in the implementation process?

Owning the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

What are the two broad categories of market metrics?

Adapting the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

Margin per unit equals ________

Which of the following allows a company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution?

Customer Focus, customer Performance, and Profit Impact

Marketing Metrics and Marketing Profitability

Market Potential, market Demand, and Market Share

The Customer Experience and Value Creation

Market Segmentation and Segmentation Strategies

Competitive Position and Sources of Advantage

Product Positioning, branding, and Product Line Strategies

Value-Based Pricing and Pricing Strategies

Marketing Channels and Channel Mapping

Marketing Communications, social Media, and Customer Response

Portfolio Analysis and Strategic Market Planning

Offensive Strategies

Defensive Strategies

Building a Marketing Plan

Market-Based Management and Financial Performance

Filters

Exam 15: Marketing Metrics,performance,and Strategy Implementation

If a business produces 800,000 units and the market demand for the product is 4 million units,what is its percentage of market share?

Variance analysis allows the company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution.

Which of the following statements is true?

The forward-looking marketing metrics signal aspects of the marketing plan that may be failing.

The degree to which a marketing strategy is successful will be detected first by ________.

Which of the following statements regarding customer satisfaction is true?

MINI-CASE AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table. -Mini-Case Question.Calculate the margin variance of the business.

Which of the following refers to a person who is highly devoted to the action plan and can lead its successful implementation?

Marketing plans should not be aggressively communicated either internally or externally to protect competitive position.

The overall goal of compensation tied to market metrics is to immediately create ________.

Calculate the number of units produced by a business if the net marketing contribution and marketing and sales expenses are $625,000 and $175,000,respectively.The margin per unit is estimated to be $25.

Calculate the total market demand if a business sells 48,000 units,which represents a market share of 32%.

Calculate the total volume of units produced if there is a market demand of 50,000 units at a market share of 10%.

MINI-CASE AVB Inc.is a business that produces automobile parts.The plan and the actual performance of the business are shown in the table. -Mini-Case Question.Calculate the net marketing contribution variance of the business.

Which of the following terms refers to an incremental implementation of a marketing plan that allows for feedback and corrective adjustments early in the implementation process?

Owning the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

What are the two broad categories of market metrics?

Adapting the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

Margin per unit equals ________

Which of the following allows a company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution?

Customer Focus, customer Performance, and Profit Impact

Marketing Metrics and Marketing Profitability

Market Potential, market Demand, and Market Share

The Customer Experience and Value Creation

Market Segmentation and Segmentation Strategies

Competitive Position and Sources of Advantage

Product Positioning, branding, and Product Line Strategies

Value-Based Pricing and Pricing Strategies

Marketing Channels and Channel Mapping

Marketing Communications, social Media, and Customer Response

Portfolio Analysis and Strategic Market Planning

Offensive Strategies

Defensive Strategies

Building a Marketing Plan

Market-Based Management and Financial Performance

Filters