Exam 4: Technology and Operations Management

_____ allows all parts of the value chain to immediately recognize and react to changes in demand and supply.

Which of the following is true of customer relationship management (CRM)?

_____ are tiny computer chips that can be placed on shipping containers,individual products,credit cards,prescription medicines,passports,livestock,and even people.

Scalability is a key issue in e-commerce.

Low scalability implies that serving additional customers requires low incremental variable costs.

Valuetronics,an electronics company,is currently in the preproduction stage of launching one of its new stereo systems.In order to analyze the feasibility of the product,Valuetronics adopts an integrated system that allows it to manufacture the product before it physically exists,that is,the system allows Valuetronics to finalize the design of the stereo,analyze it,and do a test-run.In this context,Valuetronics is using a(n)_____.

_____ technology refers to the application of the Internet,computer programs,and information systems to provide data,information,and analysis to facilitate the creation and delivery of goods and services.

A(n)_____ is an example of soft technology.

Which of the following is a challenge of adopting technology?

In the context of technology in value chains,customer relationship management (CRM):

_____ refers to equipment and devices that perform a variety of tasks in the creation and delivery of goods and services.

_____ can be attached to objects and used to track and manage inventory and assets.

The use of technology has increased opportunities for employee creativity and empowerment.

Customer relationship management (CRM)helps firms gain and maintain competitive advantage by:

We Create Inc.is an electronics company.It designs,produces,and assembles desktop gadgets.The entire process is controlled by programmable robots,which are in turn linked to computers.These computers direct the robots to the appropriate task.In this context,We Create Inc.uses a(n)_____ system to produce its goods.

_____ consist of two or more computer-controlled machines or robots linked by automated handling devices such as transfer machines,conveyors,and transport systems.

_____ machine tools enable the machinist's skills to be duplicated by a programmable device that controls the movements of a tool used to make complex shapes.

_____ refers to using the Internet and technology to provide facilities that create and deliver time,place,information,entertainment,and exchange value to customers and support the sale of goods.

Identify a benefit of adopting technology.

_____ is a measure of the contribution margin required to deliver a good or service as the business grows and volumes increase.