Question 1

Which of the following statements is true of mass customization?

Accepted Answer

A)  It involves the commercialization of a device,method,or idea that differs from existing norms. 
B)  Flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today. 
C)  It requires companies to align their operations around quality. 
D)  Goods and services produced by a firm through mass customization are available only in the country where the firm is located. 
A)  It involves the commercialization of a device,method,or idea that differs from existing norms. 
B)  Flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today. 
C)  It requires companies to align their operations around quality. 
D)  Goods and services produced by a firm through mass customization are available only in the country where the firm is located. B

Question 2

Rues and West Inc.manufactures various electronic goods.It uses mass-customization strategies to make its products available to all consumers at any place in the world.It also manufactures various electronic goods in the same assembly line.Given this information,Rues and West Inc.'s operations are aligned around _____.

Accepted Answer

A)  sustainability 
B)  flexibility 
C)  reliability 
D)  durability 
A)  sustainability 
B)  flexibility 
C)  reliability 
D)  durability B

Question 3

Sustainability is best described as a(n)_____.

Accepted Answer

A)  idea that differs from existing norms 
B)  pattern that integrates an organization's major goals 
C)  organizational strategy 
D)  competitive priority 
A)  idea that differs from existing norms 
B)  pattern that integrates an organization's major goals 
C)  organizational strategy 
D)  competitive priority C

Question 4

Goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called _____.

Accepted Answer

A)  order qualifiers 
B)  credence attributes 
C)  experience attributes 
D)  order winners 
A)  order qualifiers 
B)  credence attributes 
C)  experience attributes 
D)  order winners

Question 5

According to Professor Terry Hill's generic strategy framework,which of the following statements is true of the first loop?

Accepted Answer

A)  It ties together an organization's corporate strategy and marketing strategy. 
B)  It describes how operations evaluate the implications of competitive priorities in terms of process choice. 
C)  It determines if process choice decisions are consistent with infrastructure decisions. 
D)  It represents operations' input into the corporate and marketing strategy. 
A)  It ties together an organization's corporate strategy and marketing strategy. 
B)  It describes how operations evaluate the implications of competitive priorities in terms of process choice. 
C)  It determines if process choice decisions are consistent with infrastructure decisions. 
D)  It represents operations' input into the corporate and marketing strategy.

Question 6

_____ represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain.

Accepted Answer

A)  Competitive priorities 
B)  Order satisfiers 
C)  Search attributes 
D)  Order winners 
A)  Competitive priorities 
B)  Order satisfiers 
C)  Search attributes 
D)  Order winners

Question 7

Customer segments cannot be based on sales volume and profitability.

Accepted Answer

A) True 
 B)False

Question 8

Eric is admitted to a hospital to undergo a surgery for hernia.He is unable to discern the expertise of his surgeon before the surgery nor evaluate the quality of the service after the surgery.In this case,the expertise of Eric's surgeon is an example of a(n)_____ attribute.

Accepted Answer

A)  search 
B)  experience 
C)  credence 
D)  variant 
A)  search 
B)  experience 
C)  credence 
D)  variant

Question 9

According to several research studies,which of the following findings is true of the role of quality in gaining competitive advantage?

Accepted Answer

A)  Quality is negatively related to return on investment for almost all kinds of market situations. 
B)  A strategy of quality improvement is usually accompanied by increased short-run profitability. 
C)  Quality has a trivial effect on returns in most kinds of market situations. 
D)  Businesses offering premium-quality goods usually have large market shares. 
A)  Quality is negatively related to return on investment for almost all kinds of market situations. 
B)  A strategy of quality improvement is usually accompanied by increased short-run profitability. 
C)  Quality has a trivial effect on returns in most kinds of market situations. 
D)  Businesses offering premium-quality goods usually have large market shares.

Question 10

Credence attributes stem from _____.

Accepted Answer

A)  the design of products 
B)  the nature of services 
C)  drive key operational controls 
D)  operations design choices 
A)  the design of products 
B)  the nature of services 
C)  drive key operational controls 
D)  operations design choices

Question 11

Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called _____.

Accepted Answer

A)  order qualifiers 
B)  credence attributes 
C)  experience attributes 
D)  order winners 
A)  order qualifiers 
B)  credence attributes 
C)  experience attributes 
D)  order winners

Question 12

_____ are the decisions management must make as to what type of process structure is best suited to produce goods or create services.

Accepted Answer

A)  Operations design choices 
B)  Competitive priorities 
C)  Core competencies 
D)  Credence attributes 
A)  Operations design choices 
B)  Competitive priorities 
C)  Core competencies 
D)  Credence attributes

Question 13

Families of goods or services having similar characteristics or methods of creation are called _____.

Accepted Answer

A)  core competencies 
B)  order qualifiers 
C)  strategic business units 
D)  customer benefit packages 
A)  core competencies 
B)  order qualifiers 
C)  strategic business units 
D)  customer benefit packages

Question 14

A small change in a firm's targeted markets or strategic direction usually has little impact on the value chain.

Accepted Answer

A) True 
 B)False

Question 15

_____ often drive simultaneous improvements in quality,cost,and productivity.

Accepted Answer

A)  Credence attributes 
B)  Time reductions 
C)  Corporate strategies 
D)  Mass standardization 
A)  Credence attributes 
B)  Time reductions 
C)  Corporate strategies 
D)  Mass standardization

Question 16

Which of the following companies is most likely to have a competitive advantage in its market?

Accepted Answer

A)  Porthis Inc.,a sports good manufacturer that treats the market as a single segment 
B)  Singletone Corp.,a stationery manufacturer that reduces mass customization 
C)  Huran Co.,a clothing manufacturer that focuses on the organization's capability rather than customers' needs or wants 
D)  Greyon Inc.,a computer manufacturer that builds and leverage operational capabilities to support desired priorities 
A)  Porthis Inc.,a sports good manufacturer that treats the market as a single segment 
B)  Singletone Corp.,a stationery manufacturer that reduces mass customization 
C)  Huran Co.,a clothing manufacturer that focuses on the organization's capability rather than customers' needs or wants 
D)  Greyon Inc.,a computer manufacturer that builds and leverage operational capabilities to support desired priorities

Question 17

The style and fit of a jacket can be classified as a(n)_____ attribute.

Accepted Answer

A)  search 
B)  experience 
C)  credence 
D)  variant 
A)  search 
B)  experience 
C)  credence 
D)  variant

Question 18

Which of the following statements is true of quality as a key competitive priority?

Accepted Answer

A)  It has evolved over the years and now is generally considered an order qualifier. 
B)  It is usually improved by businesses to increase short-run profitability. 
C)  It is negatively related to a higher return on investment for almost all kinds of market situations. 
D)  It suffers increasingly with time reductions in a supply chain. 
A)  It has evolved over the years and now is generally considered an order qualifier. 
B)  It is usually improved by businesses to increase short-run profitability. 
C)  It is negatively related to a higher return on investment for almost all kinds of market situations. 
D)  It suffers increasingly with time reductions in a supply chain.

Question 19

_____ attributes are those that a customer can determine prior to purchasing goods or services.

Accepted Answer

A)  Search 
B)  Experience 
C)  Credence 
D)  Variant 
A)  Search 
B)  Experience 
C)  Credence 
D)  Variant

Question 20

_____ is an example of innovation in services.

Accepted Answer

A)  Optical fibers 
B)  Internet banking 
C)  Customer satisfaction surveys 
D)  Smart tags 
A)  Optical fibers 
B)  Internet banking 
C)  Customer satisfaction surveys 
D)  Smart tags

Which of the following statements is true of mass customization?

Sustainability is best described as a(n)_____.

Goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called _____.

According to Professor Terry Hill's generic strategy framework,which of the following statements is true of the first loop?

_____ represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain.

Customer segments cannot be based on sales volume and profitability.

Eric is admitted to a hospital to undergo a surgery for hernia.He is unable to discern the expertise of his surgeon before the surgery nor evaluate the quality of the service after the surgery.In this case,the expertise of Eric's surgeon is an example of a(n)_____ attribute.

According to several research studies,which of the following findings is true of the role of quality in gaining competitive advantage?

Credence attributes stem from _____.

Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called _____.

_____ are the decisions management must make as to what type of process structure is best suited to produce goods or create services.

Families of goods or services having similar characteristics or methods of creation are called _____.

A small change in a firm's targeted markets or strategic direction usually has little impact on the value chain.

_____ often drive simultaneous improvements in quality,cost,and productivity.

Which of the following companies is most likely to have a competitive advantage in its market?

The style and fit of a jacket can be classified as a(n)_____ attribute.

Which of the following statements is true of quality as a key competitive priority?

_____ attributes are those that a customer can determine prior to purchasing goods or services.

_____ is an example of innovation in services.

Operations Management and Value Chains

Measuring Performance in Operations and Value Chains

Technology and Operations Management

Goods and Service Design

Supply Chain Design

Process Selection,design,and Improvement

Facility and Work Design

Forecasting and Demand Planning

Capacity Management

Process Analysis and Resource Utilization

Managing Inventories in Supply Chains

Supply Chain Management and Logistics

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control Spc

Lean Operating Systems

Project Management

Filters

Exam 3: Operations Strategy

Which of the following statements is true of mass customization?

Sustainability is best described as a(n)_____.

Goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called _____.

According to Professor Terry Hill's generic strategy framework,which of the following statements is true of the first loop?

_____ represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain.

Customer segments cannot be based on sales volume and profitability.

Eric is admitted to a hospital to undergo a surgery for hernia.He is unable to discern the expertise of his surgeon before the surgery nor evaluate the quality of the service after the surgery.In this case,the expertise of Eric's surgeon is an example of a(n)_____ attribute.

According to several research studies,which of the following findings is true of the role of quality in gaining competitive advantage?

Credence attributes stem from _____.

Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called _____.

_____ are the decisions management must make as to what type of process structure is best suited to produce goods or create services.

Families of goods or services having similar characteristics or methods of creation are called _____.

A small change in a firm's targeted markets or strategic direction usually has little impact on the value chain.

_____ often drive simultaneous improvements in quality,cost,and productivity.

Which of the following companies is most likely to have a competitive advantage in its market?

The style and fit of a jacket can be classified as a(n)_____ attribute.

Which of the following statements is true of quality as a key competitive priority?

_____ attributes are those that a customer can determine prior to purchasing goods or services.

_____ is an example of innovation in services.

Operations Management and Value Chains

Measuring Performance in Operations and Value Chains

Technology and Operations Management

Goods and Service Design

Supply Chain Design

Process Selection,design,and Improvement

Facility and Work Design

Forecasting and Demand Planning

Capacity Management

Process Analysis and Resource Utilization

Managing Inventories in Supply Chains

Supply Chain Management and Logistics

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control Spc

Lean Operating Systems

Project Management

Filters