Exam 14: Ebusiness

What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

Which of the following is not considered an advantage of a content management system?

Which of the following statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

A search engine is website software that finds other pages based on keyword matching similar to Google.

What is a pure-play business?

Which of the following represents adwords?

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

Max and Yvette have been saving for two years to take their six children on a vacation to Disney World. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set the price they are willing to pay for the airline tickets. What form of ebusiness model are Max and Yvette using?

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Which of the following is a challenge facing an ebusiness?

Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?

What are some of the immediate results businesses found from using instant messaging?

Companies use ________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Hannah teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?

Instant messaging converts an audio broadcast to a digital music player.

Describe the six ebusiness tools for connecting and communicating.

As a trainer for Olympia Healthcare, Kelsey is faced with many challenges to properly train her new hires. There are over 15 different locations where Olympia employees work across the Buffalo metro area. Kelsey decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Kelsey primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Kelsey to implement and accomplish all of her training goals?

Which of the following categories represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?