Exam 4: Measuring the Success of Strategic Initiatives

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Which of the following includes the roles and responsibilities of the CIO?

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D

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

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There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

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C

The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?

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Key performance indicators are the metrics a company uses to evaluate progress toward critical success factors. Which of the following represents a key performance indicator?

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A project is a temporary activity a company undertakes to create a unique product, service, or result.

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Jerry Berg works for Smith Electric as a corporate lawyer and part of his duties are to ensure the ethical and legal use of information within the company. Which of the following represents Jerry's role at Smith Electric?

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Who is responsible for collecting, maintaining, and distributing company knowledge?

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Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

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The chief technology officer (CTO) is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.

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What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

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Which of the following includes the roles and responsibilities of the CTO?

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Market share measures a firm's external performance relative to that of its competitors. Which of the following represents how a firm measures market share?

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Which of the following includes the roles and responsibilities of the CDO?

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Which of the following is a common approach to closing an MIS skills gap?

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Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

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The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

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Key performance indicators can focus on external and internal measurements.

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Which of the following is not a common approach to closing an MIS skills gap?

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CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?

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