Exam 13: Creating Innovative Organizations

A universal resource locator (URL) identifies a URL address.

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

What is an international community that develops open standards to ensure the long-term growth of the web?

Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

At a local marketing firm, Sofia is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Sofia must have to be able to perform her job?

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

What does digital Darwinism imply?

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Ebusiness is something that a business can just go out and buy.

What is the difference between ecommerce and ebusiness?

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Which company is expecting to gain the majority of its returns on existing investments?

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Information richness measures the number of people a firm can communicate with all over the world.

Which company is expecting to gain the majority of its returns on new investments?

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?