Question 1

Benefits add value by providing features that increase the customer's satisfaction.

Accepted Answer

A) True 
 B)False

Question 2

Marketing concepts can be extended to the promotion of ideas.

Accepted Answer

A) True 
 B)False

Question 3

Psychographics cannot be changed by marketing efforts.

Accepted Answer

A) True 
 B)False

Question 4

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

Accepted Answer

The marketing manager is responsible for

Question 5

What is the decision process by which customers come to purchase and consume products?

Accepted Answer

A)  marketing 
B)  segmentation 
C)  resource management 
D)  consumer behavior 
E)  acculturation 
A)  marketing 
B)  segmentation 
C)  resource management 
D)  consumer behavior 
E)  acculturation

Question 6

Describe the three types of competition faced by marketers.

Accepted Answer

The three types of competition faced by

Question 7

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Accepted Answer

A)  competitive 
B)  sociocultural 
C)  political-legal 
D)  economic 
E)  technological 
A)  competitive 
B)  sociocultural 
C)  political-legal 
D)  economic 
E)  technological

Question 8

Explain each step in the consumer buying process.

Accepted Answer

The consumer buying process begins with

Question 9

The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets.Which of the following,if true,would strengthen this position?

Accepted Answer

A)  Dinasonic's products have consistently had the most competitive prices in the U.S. market. 
B)  For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures. 
C)  Dinasonic will not face much competition in the countries in which it plans to sell its products. 
D)  Dinasonic will have a limited advertising budget for its international marketing efforts. 
E)  Dinasonic has consistently gained in market share in the United States over the last several years. 
A)  Dinasonic's products have consistently had the most competitive prices in the U.S. market. 
B)  For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures. 
C)  Dinasonic will not face much competition in the countries in which it plans to sell its products. 
D)  Dinasonic will have a limited advertising budget for its international marketing efforts. 
E)  Dinasonic has consistently gained in market share in the United States over the last several years.

Question 10

Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better.Which of the following,if true about using a single marketing approach,would strengthen her case?

Accepted Answer

A)  It means the company will sell in the same way to countries regardless of culture. 
B)  It allows for simplifying inventory and quality control processes. 
C)  It means that more employees will need to be hired at the company's headquarters. 
D)  It locks the company into one marketing strategy for the long term. 
E)  It means that more extensive managerial oversight in sales will be needed. 
A)  It means the company will sell in the same way to countries regardless of culture. 
B)  It allows for simplifying inventory and quality control processes. 
C)  It means that more employees will need to be hired at the company's headquarters. 
D)  It locks the company into one marketing strategy for the long term. 
E)  It means that more extensive managerial oversight in sales will be needed.

Question 11

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

Accepted Answer

A)  geographic variables 
B)  demographic variables 
C)  psychographic variables 
D)  product use variables 
E)  labor market variables 
A)  geographic variables 
B)  demographic variables 
C)  psychographic variables 
D)  product use variables 
E)  labor market variables

Question 12

Which of the following practices would support the CEO's argument?

Accepted Answer

A)  Penelope's Pizza decides to seek a contract with PepsiCo to feature Pepsi soft drinks. 
B)  Penelope's Pizza employees all must wear the same uniform. 
C)  Penelope's corporate Web site has links to individual stores for ordering pizza online. 
D)  All Penelope's Pizza restaurants have an art deco interior design. 
E)  Penelope's Pizza encourages individual stores to create their own menu options and pricing structure. 
A)  Penelope's Pizza decides to seek a contract with PepsiCo to feature Pepsi soft drinks. 
B)  Penelope's Pizza employees all must wear the same uniform. 
C)  Penelope's corporate Web site has links to individual stores for ordering pizza online. 
D)  All Penelope's Pizza restaurants have an art deco interior design. 
E)  Penelope's Pizza encourages individual stores to create their own menu options and pricing structure.

Question 13

Martin realizes that he knows less about the company than he had thought.He is not sure if Panther Shoes is selling consumer or industrial products.Can you help Martin clarify the difference between the two types of products?

Accepted Answer

It is possible that Panther Shoes is sel

Question 14

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Accepted Answer

A)  psychological influences 
B)  need recognition 
C)  brand loyalty 
D)  emotional motives 
E)  consumer activism 
A)  psychological influences 
B)  need recognition 
C)  brand loyalty 
D)  emotional motives 
E)  consumer activism

Question 15

Garrett is in the business of selling baseball bats.He decides to employ focus groups to determine which bats will likely be bestsellers.Which of the following groups will he be LEAST likely to invite as participants?

Accepted Answer

A)  players from the state's professional baseball team 
B)  local college and high school coaches 
C)  administrators of the local Little League baseball program 
D)  spectators at a baseball tournament 
E)  junior high players from the surrounding counties 
A)  players from the state's professional baseball team 
B)  local college and high school coaches 
C)  administrators of the local Little League baseball program 
D)  spectators at a baseball tournament 
E)  junior high players from the surrounding counties

Question 16

During 2010,Macmoo completed fewer real estate transactions than it did during any similar time period during the last five years.Still,the Marketing Director claims that its marketing efforts led to very positive financial results for Macmoo.Which of the following,if true,would resolve this seeming discrepancy?

Accepted Answer

A)  In 2010, Macmoo spent more on advertising than it did in 2009. 
B)  In 2010, Macmoo diverted marketing efforts to support several corporate social responsibility initiatives. 
C)  Sales projections completed in 2010 predicted even lower sales volume in 2011. 
D)  In 2010, marketing efforts focused on sales of very expensive properties. 
E)  In 2010, Macmoo's principal competitors cut back on their marketing expenditures. 
A)  In 2010, Macmoo spent more on advertising than it did in 2009. 
B)  In 2010, Macmoo diverted marketing efforts to support several corporate social responsibility initiatives. 
C)  Sales projections completed in 2010 predicted even lower sales volume in 2011. 
D)  In 2010, marketing efforts focused on sales of very expensive properties. 
E)  In 2010, Macmoo's principal competitors cut back on their marketing expenditures.

Question 17

Which of the following is assumed by the Marketing Director's argument?

Accepted Answer

A)  Real estate transactions can usually be completed in one month. 
B)  The rates for advertising during the spring are lower than the rates during other times of the year. 
C)  Other real estate companies increase the amount they spend on advertising during March. 
D)  The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads. 
E)  The spring advertising campaign is equally effective for commercial real estate and private real estate. 
A)  Real estate transactions can usually be completed in one month. 
B)  The rates for advertising during the spring are lower than the rates during other times of the year. 
C)  Other real estate companies increase the amount they spend on advertising during March. 
D)  The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads. 
E)  The spring advertising campaign is equally effective for commercial real estate and private real estate.

Question 18

The president of DVD Heaven has been talking to several other business owners,and now expresses some concerns over developing the e-commerce side of the business.The vice president argues that it is essential for continued growth,but the president argues that there are too many consumer concerns.Which of the following statements,if true,would NOT support the argument being made by the president regarding consumer concerns?

Accepted Answer

A)  Fraudulent businesses are being set up and run on the Internet. Many consumers would rather enter a building that houses a business they know really exists. 
B)  Identity theft and the theft of credit card numbers can occur when ordering online. 
C)  Privacy can be compromised on the Internet, and unethical e-businesses can track or sell sensitive information such as buying patterns. 
D)  College students are five times more likely to order over the Internet than older adults. 
E)  Customers like to see and feel products before ordering them. 
A)  Fraudulent businesses are being set up and run on the Internet. Many consumers would rather enter a building that houses a business they know really exists. 
B)  Identity theft and the theft of credit card numbers can occur when ordering online. 
C)  Privacy can be compromised on the Internet, and unethical e-businesses can track or sell sensitive information such as buying patterns. 
D)  College students are five times more likely to order over the Internet than older adults. 
E)  Customers like to see and feel products before ordering them.

Question 19

Martin has begun to look at product differentiation strategies for Panther Shoes.Define product differentiation.

Accepted Answer

Product differentiation is the

Question 20

Which of the following,if true,would support the CEO's position?

Accepted Answer

A)  Snazzy decided that producing a line of energy drinks would be more profitable than attempting to penetrate international markets. 
B)  Young males, as a group, consume more energy drinks than any other market segment. 
C)  Energy drinks cost more per ounce than other popular beverages. 
D)  Energy drink manufacturers have recently tried to associate their product with positive social causes. 
E)  Different companies define "young" differently. 
A)  Snazzy decided that producing a line of energy drinks would be more profitable than attempting to penetrate international markets. 
B)  Young males, as a group, consume more energy drinks than any other market segment. 
C)  Energy drinks cost more per ounce than other popular beverages. 
D)  Energy drink manufacturers have recently tried to associate their product with positive social causes. 
E)  Different companies define "young" differently.

Benefits add value by providing features that increase the customer's satisfaction.

Marketing concepts can be extended to the promotion of ideas.

Psychographics cannot be changed by marketing efforts.

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

What is the decision process by which customers come to purchase and consume products?

Describe the three types of competition faced by marketers.

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Explain each step in the consumer buying process.

The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets.Which of the following,if true,would strengthen this position?

Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better.Which of the following,if true about using a single marketing approach,would strengthen her case?

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

Which of the following practices would support the CEO's argument?

Martin realizes that he knows less about the company than he had thought.He is not sure if Panther Shoes is selling consumer or industrial products.Can you help Martin clarify the difference between the two types of products?

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Garrett is in the business of selling baseball bats.He decides to employ focus groups to determine which bats will likely be bestsellers.Which of the following groups will he be LEAST likely to invite as participants?

Which of the following is assumed by the Marketing Director's argument?

Martin has begun to look at product differentiation strategies for Panther Shoes.Define product differentiation.

Which of the following,if true,would support the CEO's position?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Benefits add value by providing features that increase the customer's satisfaction.

Marketing concepts can be extended to the promotion of ideas.

Psychographics cannot be changed by marketing efforts.

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

What is the decision process by which customers come to purchase and consume products?

Describe the three types of competition faced by marketers.

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Explain each step in the consumer buying process.

The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets.Which of the following,if true,would strengthen this position?

Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better.Which of the following,if true about using a single marketing approach,would strengthen her case?

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

Which of the following practices would support the CEO's argument?

Martin realizes that he knows less about the company than he had thought.He is not sure if Panther Shoes is selling consumer or industrial products.Can you help Martin clarify the difference between the two types of products?

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Garrett is in the business of selling baseball bats.He decides to employ focus groups to determine which bats will likely be bestsellers.Which of the following groups will he be LEAST likely to invite as participants?

Which of the following is assumed by the Marketing Director's argument?

Martin has begun to look at product differentiation strategies for Panther Shoes.Define product differentiation.

Which of the following,if true,would support the CEO's position?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters