Question 1

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

Accepted Answer

A)  Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns. 
B)  Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has. 
C)  Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals. 
D)  Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion. 
E)  Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized. 
A)  Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns. 
B)  Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has. 
C)  Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals. 
D)  Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion. 
E)  Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized. E

Question 2

When putting together the promotion campaign for Superior,what purposes of promotion should Deanna and her marketing team at Superior keep in mind?

Accepted Answer

Promotion is primarily used to increase sales.In addition,marketers may use promotion to communicate information,position products,add value,and control sales volume.
Explanation:Promotion refers to techniques for communicating information about products and is part of the communication mix-the total message any company sends to customers about its product. Promotional techniques, especially advertising, must communicate the uses, features, and benefits of products, and marketers use an array of tools for this purpose.

Question 3

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Accepted Answer

A)  market share 
B)  advertising 
C)  promotion 
D)  profit management 
E)  customer relations 
A)  market share 
B)  advertising 
C)  promotion 
D)  profit management 
E)  customer relations C

Question 4

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Accepted Answer

A)  private warehouse 
B)  public warehouse 
C)  food storage facility 
D)  department store stockroom 
E)  specialty store stockroom 
A)  private warehouse 
B)  public warehouse 
C)  food storage facility 
D)  department store stockroom 
E)  specialty store stockroom

Question 5

Which of the following is involved in the final stage in the buyer decision process?

Accepted Answer

A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company. 
A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company.

Question 6

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

Accepted Answer

A)  producers 
B)  consumers 
C)  retailers 
D)  industrial users 
E)  other intermediaries 
A)  producers 
B)  consumers 
C)  retailers 
D)  industrial users 
E)  other intermediaries

Question 7

One drawback of nondirect distribution is higher prices.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following BEST describes the purpose of point-of-sale displays?

Accepted Answer

A)  to inform customers about the benefits of the products 
B)  to entice customers to buy additional products 
C)  to make it easier for customers to find products 
D)  to promote the reputation of the company offering certain products 
E)  to target specific messages about the product to customers 
A)  to inform customers about the benefits of the products 
B)  to entice customers to buy additional products 
C)  to make it easier for customers to find products 
D)  to promote the reputation of the company offering certain products 
E)  to target specific messages about the product to customers

Question 9

Which of the following,if true,would MOST seriously weaken the argument for using the Internet as the medium of advertising?

Accepted Answer

A)  Countries with restrictive regimes are yet to free this medium from controls over political content. 
B)  Consumers are extremely frustrated with annoying pop-up ads that affect the quality of browsing. 
C)  Studies show that customers tend not to notice Internet ads that are not intrusive in nature. 
D)  The interactive capabilities of Internet ads are rarely being used in a creative manner. 
E)  People who are online are also known to engage in media multi-tasking. 
A)  Countries with restrictive regimes are yet to free this medium from controls over political content. 
B)  Consumers are extremely frustrated with annoying pop-up ads that affect the quality of browsing. 
C)  Studies show that customers tend not to notice Internet ads that are not intrusive in nature. 
D)  The interactive capabilities of Internet ads are rarely being used in a creative manner. 
E)  People who are online are also known to engage in media multi-tasking.

Question 10

J.C.Penney owns and maintains its own warehouses.What is this type of warehouse called?

Accepted Answer

A)  public warehouse 
B)  relay warehouse 
C)  retail stockroom 
D)  private warehouse 
E)  storage warehouse 
A)  public warehouse 
B)  relay warehouse 
C)  retail stockroom 
D)  private warehouse 
E)  storage warehouse

Question 11

What is a push strategy of promotion?

Accepted Answer

A company using a push strategy markets

Question 12

Which of the following,if true,would strengthen the vice president's argument?

Accepted Answer

A)  West Coast Unlimited recently signed a long-term lease for the warehouse's current location. 
B)  The percentage decrease in taxes is higher than the percentage decrease in rent. 
C)  West Coast Unlimited's competitors are also capable of moving to the low-rent, low-tax area. 
D)  The political environment in the new area is stable, with no expected changes in tax policy. 
E)  Changes in the macroeconomic environment may reduce costs associated with the current location. 
A)  West Coast Unlimited recently signed a long-term lease for the warehouse's current location. 
B)  The percentage decrease in taxes is higher than the percentage decrease in rent. 
C)  West Coast Unlimited's competitors are also capable of moving to the low-rent, low-tax area. 
D)  The political environment in the new area is stable, with no expected changes in tax policy. 
E)  Changes in the macroeconomic environment may reduce costs associated with the current location.

Question 13

A farmers' market is an example of which type of distribution channel?

Accepted Answer

A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by brokers 
E)  distribution by sales agents 
A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by brokers 
E)  distribution by sales agents

Question 14

Once an online catalog is in place,there are high costs in maintaining and accessing it.

Accepted Answer

A) True 
 B)False

Question 15

What are the major pros and cons of Internet advertising?

Accepted Answer

Internet advertising reaches a highly ta

Question 16

In promotion,a pull strategy involves marketing a product to wholesalers and retailers,who then persuade customers to buy it.

Accepted Answer

A) True 
 B)False

Question 17

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings.Which of the following,if true,is the MOST effective counterargument?

Accepted Answer

A)  Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future. 
B)  Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them. 
C)  This is a problem that affects all e-mail marketers, not Riverdale alone. 
D)  Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in. 
E)  The cost of e-mail marketing is lower than public service advertising. 
A)  Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future. 
B)  Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them. 
C)  This is a problem that affects all e-mail marketers, not Riverdale alone. 
D)  Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in. 
E)  The cost of e-mail marketing is lower than public service advertising.

Question 18

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

Accepted Answer

A)  off-price store 
B)  catalog showroom 
C)  factory outlet 
D)  wholesale club 
E)  discount house 
A)  off-price store 
B)  catalog showroom 
C)  factory outlet 
D)  wholesale club 
E)  discount house

Question 19

Describe the services provided by e-intermediaries.

Accepted Answer

E-intermediaries are Internet-based chan

Question 20

What are the three major classifications of retail outlets in the United States?

Accepted Answer

A)  large-sized outlets, medium-sized specialty shops, small-sized convenience stores 
B)  product-based retailers, discount-based retailers, convenience-based retailers 
C)  quality-based retailers, quantity-based retailers, specialty-based retailers 
D)  producer-owned retailers, franchised retailers, independently owned retailers 
E)  brick-and-mortar retailers, e-retailers, hybrid retailers 
A)  large-sized outlets, medium-sized specialty shops, small-sized convenience stores 
B)  product-based retailers, discount-based retailers, convenience-based retailers 
C)  quality-based retailers, quantity-based retailers, specialty-based retailers 
D)  producer-owned retailers, franchised retailers, independently owned retailers 
E)  brick-and-mortar retailers, e-retailers, hybrid retailers

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

When putting together the promotion campaign for Superior,what purposes of promotion should Deanna and her marketing team at Superior keep in mind?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Which of the following is involved in the final stage in the buyer decision process?

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

One drawback of nondirect distribution is higher prices.

Which of the following BEST describes the purpose of point-of-sale displays?

Which of the following,if true,would MOST seriously weaken the argument for using the Internet as the medium of advertising?

J.C.Penney owns and maintains its own warehouses.What is this type of warehouse called?

What is a push strategy of promotion?

Which of the following,if true,would strengthen the vice president's argument?

A farmers' market is an example of which type of distribution channel?

Once an online catalog is in place,there are high costs in maintaining and accessing it.

What are the major pros and cons of Internet advertising?

In promotion,a pull strategy involves marketing a product to wholesalers and retailers,who then persuade customers to buy it.

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings.Which of the following,if true,is the MOST effective counterargument?

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

Describe the services provided by e-intermediaries.

What are the three major classifications of retail outlets in the United States?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 13: Distributing and Promoting Products

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

When putting together the promotion campaign for Superior,what purposes of promotion should Deanna and her marketing team at Superior keep in mind?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Which of the following is involved in the final stage in the buyer decision process?

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

One drawback of nondirect distribution is higher prices.

Which of the following BEST describes the purpose of point-of-sale displays?

Which of the following,if true,would MOST seriously weaken the argument for using the Internet as the medium of advertising?

J.C.Penney owns and maintains its own warehouses.What is this type of warehouse called?

What is a push strategy of promotion?

Which of the following,if true,would strengthen the vice president's argument?

A farmers' market is an example of which type of distribution channel?

Once an online catalog is in place,there are high costs in maintaining and accessing it.

What are the major pros and cons of Internet advertising?

In promotion,a pull strategy involves marketing a product to wholesalers and retailers,who then persuade customers to buy it.

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings.Which of the following,if true,is the MOST effective counterargument?

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

Describe the services provided by e-intermediaries.

What are the three major classifications of retail outlets in the United States?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters