Exam 7: Product Design and Development

Taking an online course gives you which type of utility?

The project team will rely on feedback to decide what a product will look like.

Which of the following venture is riskiest?

_____ costs are those that vary,in total,as the quantity of goods sold changes but stay constant on a per unit basis.

Large companies seek all of their product ideas from those outside the organization,including current customers.

Getting feedback to refine the product concept is one of the seven steps in the _____ process.

During the product development process of _____,a product development team is involved in design work to ensure that the product will be safe.

The best way to have a good idea is to:

To estimate sales of jogging shoes to joggers over age 65 living in Florida,you would determine your share of the athletic shoes sold in the U.S.

Which of the following can cost a company developing a new product a great deal of money?

A _____ is a physical model of a product.

Within the footwear industry there are several groups of customers,each of which is called a(n)_____.

Businesses in the same industry don't generally compete with each other.

Of the following,_____ is the best example of a company's proprietary information.

Psychographics is an essential part of sales forecasting.

When you buy a product and get a receipt,you are receiving a form of ownership utility.

A novel approach to generating new-to-the-world product ideas is hiring "creativity" consultants.

Market segments can be a group of potential customers in a geographic location.

Applications for patents usually move very quickly through the U.S.Patent and Trademark Office.

A(n)_____ protects an idea from being stolen by someone else.