Exam 9: Informing Marketing Programs

Media Planning leverages many data sources as inputs.What are two of the most commonly utilized media data source?

In the course of this chapter,there is detail about the type of scoping documentation that you should prepare when organizing a social media landscape audit.What is one of the critical requirements that should be included?

Which tool is the most commonly used when performing social media landscape audits?

Using digital data to inform marketing program is the most common use case for digital data.There are four categories most marketers focus on when applying digital data to marketing programs.They are audience,content,channels and one other.Which of the following is the last category?

What are the two aspects of media analysis that should be monitored for every marketing program?

What is a data point that can be used to evaluate the level of visitor engagement with content of an owned media property such as a brand website?

What analytics project was just emerging four years ago but is now a de-facto standard for marketers when planning a marketing program?

What is the first step in performing a social media landscape analysis project meant to inform marketing planning?

Social media landscape audits reveal the conversations people are having across the digital ecosystem,and specifically where they are coming from.In addition,there is other valuable meta-data that can give you vital intelligence about content and conversation themes.Which of the following items can be determined in a social media landscape audit that are beneficial to content development?

What is the typical scope of the 'length of time' to analyze for a social media landscape audit?