Exam 3: Choosing Your Analytics Tools

One of the key ways that Intel maintains strong organization of its marketing technology stack is by clearly delineating decision making and ownership.

The Intel marketing technology stack is also considered a best practice example because of its organization.A component of Intel's marketing technology program is conducting a maturity lifecycle assessment of its tools.Which of the following questions does Intel try to answer with its lifecycle assessment?

The number of different marketing technology vendors has grown 40% from 2016 to 2017.

While there are over 5,000 marketing technology vendors available to brands,there is a core set of tools that every organization should maintain.Which tools are recommended as a baseline for every organization? Please choose all of the correct responses below.

The Cisco marketing technology stack is often highlighted as a best practice example because of its excellent organization.What are the four key segments of Cisco's marketing technology stack? Select the answer that is most appropriate below.

There are a number of things that a company should consider when they are selecting tools for their marketing technology stack.Choose all correct answers below.

There are three reasons why creating a strong organizational structure for your marketing stack is so important.Choose the three from the potential answers below.

A critical success measure for any marketing technology program is achieving adoption.A component to understanding how to achieve the highest level of adoption possible is understanding who the key stakeholders are in your organization.According to Intel there are three key stakeholder groups.Which of the following is not one of the key stakeholder groups outlined in the chapter?

When organizations go about selecting marketing technology vendors there are five different stakeholders who should be part of the decision-making process.Which of the following is not one of those stakeholders?

Intel's marketing technology program focuses heavily on adoption.Critical to adoption is creating a structure for adoption that has four key parts.Chose two of those four key parts from the options below.