Exam 2: Understanding Digital Analytics Concepts

The subject of viewability in digital advertising is relatively new,but important to most companies.What is viewability? Please select the answer that most accurately describes what viewability is.

Each of the social platforms has their own set of metrics that companies can use to measure success.For Facebook,there are several popular metrics.Please choose the two answers that are the most correct as popular metrics for Facebook:

There are many common earned media metrics that companies can use to measure success.Two of the most common metrics are share of voice and share of conversation.Please select the answer that most closely reflects the difference between these two metrics.

Data management platforms (DMPs)have become extremely popular with large organizations.What does a data management platform do? Please select the answer that most accurately reflects what a data management platform does.

A/B testing is a method to compare at least two different versions of digital advertising or website landing pages in order to determine which one performs better.

The mainstream and digital press have published a number of stories about the demise of primary research.However,it is still a critical component of any analytics program.There are several things that primary research can help to answer.Please select the answer that is most accurate below.

There are three components of a measurable goal.Please select the answer that best represents those three components.

A proper measurement framework contains the objectives you are trying to achieve,the KPIs for the campaign and metrics that align to those KPIs.

A cookie is information stored on a website visitor's browser in order to track movement throughout the Internet.The benefit of a cookie to a brand is that it will collect a significant amount of personally identifiable information.