Question 1

A research plan can be created at any point during your campaign planning process.

Accepted Answer

A) True 
 B)False  False

Question 2

Your research plan will likely identify many different data sources.In the chapter there seven that are considered mandatory as part of any research plan.Which of the following is not one of those data sources?

Accepted Answer

A) Social listening tools 
B) Paid media performance data 
C) Web analytics 
D) Search tools 
E) Sentiment data 
A) Social listening tools 
B) Paid media performance data 
C) Web analytics 
D) Search tools 
E) Sentiment data E

Question 3

Making sure your data is clean is a critical part of any research output.However,it is also important to make sure you capture all of the data so leaving in spam can be important.

Accepted Answer

A) True 
 B)False  False

Question 4

After you've identified the sources to gather data from,you should start to identify the channels in which you will analyze.The most important channel to analyze is social media because it gives you a rich amount of information about your audience.

Accepted Answer

A) True 
 B)False

Question 5

When you are establishing the time frame for your research plan,how much historical data should you be gathering?

Accepted Answer

A) 12 months 
B) 24 months 
C) 6 months 
D) 3 months 
A) 12 months 
B) 24 months 
C) 6 months 
D) 3 months

Question 6

If you are working for a multi-national organization,it can be important to look at multiple languages in your research plan.That said,you do not need to examine every single language.According to data from Nielsen Online,GfK and the international Telecommunications Union,there are how many languages that reach approximately 77% of the world's population?

Accepted Answer

A) 15 
B) 10 
C) 4 
D) 9 
A) 15 
B) 10 
C) 4 
D) 9

Question 7

Most research plans involve some combination of automated and manual components.

Accepted Answer

A) True 
 B)False

Question 8

The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers.It is increasingly becoming common for companies to augment their own data with third-party data for purchase.According to a December 2017 study on data spending by eMarketer,U.S.companies will spend approximately how much on audience data from external providers?

Accepted Answer

A) $100 million 
B) $10 billion 
C) $20 billion 
D) $5 million 
A) $100 million 
B) $10 billion 
C) $20 billion 
D) $5 million

Question 9

Before beginning any research project,it is critical that you develop a hypothesis statement that you want to test.Digital data can be vast,and a lack of hypothesis could lead unclear outcomes from the research.

Accepted Answer

A) True 
 B)False

Question 10

The research project team typically has five key team members.Which of the following does not make sense to be part of the research project team?

Accepted Answer

A) Research leader 
B) Analyst 
C) Research Quality Assurance 
D) Legal 
E) Content Strategist/Engagement Leader 
A) Research leader 
B) Analyst 
C) Research Quality Assurance 
D) Legal 
E) Content Strategist/Engagement Leader

A research plan can be created at any point during your campaign planning process.

Your research plan will likely identify many different data sources.In the chapter there seven that are considered mandatory as part of any research plan.Which of the following is not one of those data sources?

Making sure your data is clean is a critical part of any research output.However,it is also important to make sure you capture all of the data so leaving in spam can be important.

After you've identified the sources to gather data from,you should start to identify the channels in which you will analyze.The most important channel to analyze is social media because it gives you a rich amount of information about your audience.

When you are establishing the time frame for your research plan,how much historical data should you be gathering?

Most research plans involve some combination of automated and manual components.

Before beginning any research project,it is critical that you develop a hypothesis statement that you want to test.Digital data can be vast,and a lack of hypothesis could lead unclear outcomes from the research.

The research project team typically has five key team members.Which of the following does not make sense to be part of the research project team?

Understanding the Synergetic Digital Ecosystem

Understanding Digital Analytics Concepts

Choosing Your Analytics Tools

Digital Analysis: Brand

Tools: Audience Analysis

Digital Analysis Ecosystem

Measuring Digital Marketing Effectiveness

Understanding Digital Influence

Informing Marketing Programs

Improving Customer Service:

Anticipating a Crisis

Launching a New Product

Building Reports That Will Actually Be Useful

The Future of Digital Data

Filters

Exam 13: Formulating Your Research Plan

A research plan can be created at any point during your campaign planning process.

Your research plan will likely identify many different data sources.In the chapter there seven that are considered mandatory as part of any research plan.Which of the following is not one of those data sources?

Making sure your data is clean is a critical part of any research output.However,it is also important to make sure you capture all of the data so leaving in spam can be important.

After you've identified the sources to gather data from,you should start to identify the channels in which you will analyze.The most important channel to analyze is social media because it gives you a rich amount of information about your audience.

When you are establishing the time frame for your research plan,how much historical data should you be gathering?

Most research plans involve some combination of automated and manual components.

Before beginning any research project,it is critical that you develop a hypothesis statement that you want to test.Digital data can be vast,and a lack of hypothesis could lead unclear outcomes from the research.

The research project team typically has five key team members.Which of the following does not make sense to be part of the research project team?

Understanding the Synergetic Digital Ecosystem

Understanding Digital Analytics Concepts

Choosing Your Analytics Tools

Digital Analysis: Brand

Tools: Audience Analysis

Digital Analysis Ecosystem

Measuring Digital Marketing Effectiveness

Understanding Digital Influence

Informing Marketing Programs

Improving Customer Service:

Anticipating a Crisis

Launching a New Product

Building Reports That Will Actually Be Useful

The Future of Digital Data

Filters