Exam 8: Understanding Digital Influence

There are two levels to calculating influence.The influence that the person's outlet has on a community and then the influence the person has the community herself.

An influencer list has applications beyond earned media.It can be used for paid media,owned media and shared media as well.

There are six parts to the development of any modern-day media list.Which of the following is not one of those components?

There are two camps on the question of digital influence.The two camps are those people who subscribe to the tipping point phenomenon and those that subscribe to the community rules phenomenon.What is the primary difference between these two schools of thought?

Klout is one of the original tools in the digital influence industry and continues to play a role in shaping the conversation even after it was acquired by Lithium Technologies.Klout's algorithm is composed of many different parts,including metrics from all over the internet.How many metrics does Klout normally use to calculate its scores?

There are ultimately four ways you can categorize your influencer list once it has been created.Which of the following is not one of those categorizations?

In the course of this chapter,it is recommended that companies create their own form of influencer identification and analysis.What three characteristics should make up your own influencer identification and analysis approach?

Of the many ways to construct a more effective media list,there are seven primary criteria to consider.Of those seven,which should you consider first?

When you are calculating a person's influence,there are three primary sets of metrics that you should use.Which of the following options represents those three sets of metrics?