Exam 10: Measurement, Evaluation, Budget and Calendar

Discuss what the AMEC Framework stands for.

Laura is interested in finding out more about Australian Shepherds since she is looking to get one for her family. She searches on Facebook, and sees a sponsored post from the American Kennel Club providing information about Australian Shepherds. It provides information about the breed and has a list of resources and frequently asked questions. If the American Kennel Club was evaluating this, what type of outcome would they be focusing on?

Budgets operate like guidelines for a social media plan. There is wiggle room to spend since it's for online purposes.

Why is measurement and evaluation important?

______ are metrics that are looking at the effects of content and messages from the audience, like reactions, feedback, and actions taken by the audiences.

You are working as part of the PGA team for the Master's and your boss says that measurement is extra, but not required to report to the senior management. They are focused on providing information for their fan base, but they are seeing a decline in engagement and actions by their userbase. However, you feel this needs to be addressed, especially with the sponsors. Outline your rationale for why measurement is a key component and what would be some proposed metrics that would be important for the PGA to evaluate.

Measurement and evaluation are optional components for a social media plan.

Outline two questions you want to ask yourself when it comes to evaluating the measurement section of a campaign.

How can a measurement strategy be integrated into a campaign?

______ outcomes focus on measuring the response to the content.