Exam 3: Analyzing the Marketing Environment

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

In the context of geographical shifts in population, the migration toward ________ areas has resulted in a rapid increase in the number of people who telecommute.

The fact that people are dropping out of organized religion doesn't mean that they are abandoning their faith. Some futurists have noted a renewed interest in ________, perhaps as a part of a broader search for a new inner purpose.

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American families?

Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina's firm takes a(n) ________ stance toward the marketing environment.

Marketers should understand that people's core beliefs and values tend to be ________.

As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment.

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

New technologies most likely lead to ________.

When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Laws in the United States and many other countries have many business-oriented laws covering issues such as competition, environmental protection, pricing, packaging and labeling, product safety, truth in advertising, consumer privacy, and ________.

Local publics include consumer organizations, environmental groups, minority groups, and others.

Which of the following statements about income distribution in the United States is NOT true?

The physical environment affecting marketing activities is referred to as the ________ environment.

How do people's views of nature affect marketers?

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.

Consumers' spending patterns since the Great Recession include ________.