Exam 11: Pricing Strategies: Additional Considerations

A number of top fashion-modeling agencies would most likely be charged with ________ for jointly determining what commissions they charge for models.

Companies need to respond to a competitor's price change if its own market share and profits will decrease because of the change.

Low-interest financing and longer warranties are both examples of ________ pricing.

For market skimming to be successful, the costs of producing a smaller volume cannot be so high that they cancel the advantage of charging more.

Some industries commonly use two-part pricing, breaking the price down into a fixed fee and a fixed usage rate.

Which of the following companies uses product bundle pricing?

Which of the following is true of public policies and pricing?

The widespread use of scanner-based computer checkouts has eradicated complaints of retailers overcharging their customers.

Give two examples of by-product pricing.

Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle. The company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. Which of the following pricing strategies is Midnight Magic using?

Differentiate between dynamic and fixed pricing.

For what types of products might marketers use market-skimming pricing?

Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs?

Give two examples of product bundle pricing.

Leicestershire Renovations has a history of problems with customers who do not pay their bills on time. Leicestershire Renovations wants to improve its cash situation, reduce bad debts, and reduce credit-collection costs. Which of the following forms of pricing would most likely help the firm achieve its goal?

Which of the following is a price adjustment strategy?

Hearth & Home, a store which sells household products, has announced a one-week sale on its new carpet line. This is an example of ________.

Pricing across a product mix is difficult because various products have related demand and costs, and products face different degrees of competition.

Which of the following companies uses product line pricing?

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?