Question 1

The rate of the decline of sales during the product life cycle is governed by how rapidly consumer tastes change or substitute products are adopted.

Accepted Answer

A) True 
 B)False

Question 2

Profits rise rapidly in the growth stage of product lifecycle,reach their peak,and begin declining as competition intensifies.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an objective of focus group interviews?

Accepted Answer

A)  To stimulate insightful comments through group interaction 
B)  To directly involve customers in test marketing 
C)  To reject ideas that are obviously inappropriate for some reason 
D)  To eliminate ideas that are inconsistent with an organization's new-product strategy 
A)  To stimulate insightful comments through group interaction 
B)  To directly involve customers in test marketing 
C)  To reject ideas that are obviously inappropriate for some reason 
D)  To eliminate ideas that are inconsistent with an organization's new-product strategy

Question 4

It really does not matter whether the product is "new to the world" or some other category of new product.If it is new to a potential adopter,it is an innovation in this context.

Accepted Answer

A) True 
 B)False

Question 5

A source suggested to Rubbermaid the idea of the Sidekick,a litter-free lunch box.Rubbermaid could place some of its plastic containers inside a lunch box and sell the box as an alternative to plastic wrap and paper bags.The source saw this opportunity because of being closer to the consumers than the manufacturer was and,thus,more aware of customer needs.Which of the following was likely the source?

Accepted Answer

A)  The product's distributor 
B)  The product's competitor 
C)  Customers 
D)  A company employee 
A)  The product's distributor 
B)  The product's competitor 
C)  Customers 
D)  A company employee

Question 6

The approach taken in the process of simultaneous product development leads a company to ______.

Accepted Answer

A)  lengthen the development process and incur increased costs 
B)  shorten the development process and incur increased costs 
C)  lengthen the development process and incur decreased costs 
D)  shorten the development process and incur decreased costs 
A)  lengthen the development process and incur increased costs 
B)  shorten the development process and incur increased costs 
C)  lengthen the development process and incur decreased costs 
D)  shorten the development process and incur decreased costs

Question 7

The objective of brainstorming is to ______.

Accepted Answer

A)  generate a large quantity of ideas through a process of rigorous objective evaluation 
B)  generate a small set of distilled ideas through a process of rigorous objective evaluation 
C)  postpone objective evaluation and focus on the sheer quantity of ideas generated 
D)  postpone objective evaluation but eliminate ideas that do gain unanimous acceptance 
A)  generate a large quantity of ideas through a process of rigorous objective evaluation 
B)  generate a small set of distilled ideas through a process of rigorous objective evaluation 
C)  postpone objective evaluation and focus on the sheer quantity of ideas generated 
D)  postpone objective evaluation but eliminate ideas that do gain unanimous acceptance

Question 8

The growth stage of the product life cycle (PLC)represents the full-scale launch of a new product into the marketplace.

Accepted Answer

A) True 
 B)False

Question 9

Magnira Corp.is an apparel company.After a slow start,it saw a steep rise in the number of its customers and a remarkable increase in its profits.However,with the launch of competing apparel manufacturers in the market,the profits of Magnira have started declining.To sustain its growth in the market,the managers of Magnira should

Accepted Answer

A)  focus on primary demand stimulation rather than advertising the brand. 
B)  shift to aggressive brand advertising and open new branches of its stores. 
C)  advise top management to reduce the number of employees in the company. 
D)  distribute the company's products at limited outlets. 
A)  focus on primary demand stimulation rather than advertising the brand. 
B)  shift to aggressive brand advertising and open new branches of its stores. 
C)  advise top management to reduce the number of employees in the company. 
D)  distribute the company's products at limited outlets.

Question 10

During the maturity stage of the product life cycle,new users can be added indefinitely.

Accepted Answer

A) True 
 B)False

Question 11

What do marketing managers learn about communicating with and targeting the potential customers from understanding the innovation diffusion process?

Accepted Answer

Answers will vary.The new-product develo

Question 12

A relative product failure results when a new product returns a profit but fails to achieve its goals for sales,profit,or market share.

Accepted Answer

A) True 
 B)False

Question 13

Both demographics and behavior distinguish early adopters.

Accepted Answer

A) True 
 B)False

Question 14

The maturity stage is normally the longest stage of the PLC.Many major household appliances are in the maturity stage of their life cycles.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a goal of brainstorming?

Accepted Answer

A)  To get a group to arrive at a solution within set parameters 
B)  To get a group to promote a product without varying it 
C)  To discuss ideas while avoiding criticism of them 
D)  To have a group criticize an idea until it is acceptable to all 
A)  To get a group to arrive at a solution within set parameters 
B)  To get a group to promote a product without varying it 
C)  To discuss ideas while avoiding criticism of them 
D)  To have a group criticize an idea until it is acceptable to all

Question 16

Which of the following statements best describes simultaneous product development?

Accepted Answer

A)  It is a strategy that provides general guidelines for generating,screening,and evaluating new-product ideas. 
B)  It is used to determine the reactions of potential customers in a market situation. 
C)  It is the process where all the involved areas work together rather than sequentially during a product's development. 
D)  It is a strategy that links the new-product development process with the objectives of the marketing department,the business unit,and the corporation. 
A)  It is a strategy that provides general guidelines for generating,screening,and evaluating new-product ideas. 
B)  It is used to determine the reactions of potential customers in a market situation. 
C)  It is the process where all the involved areas work together rather than sequentially during a product's development. 
D)  It is a strategy that links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Question 17

Test marketing is very expensive.As a result which of the following is true of some companies?

Accepted Answer

A)  They go for a national introduction than an expensive test market. 
B)  They do not test market line extensions of well-known brands to save costs. 
C)  It is better to have a large-scale test market that is decidedly affordable. 
D)  They mandatorily test market line extensions of well-known brands. 
A)  They go for a national introduction than an expensive test market. 
B)  They do not test market line extensions of well-known brands to save costs. 
C)  It is better to have a large-scale test market that is decidedly affordable. 
D)  They mandatorily test market line extensions of well-known brands.

Question 18

In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.

Accepted Answer

A) True 
 B)False

Question 19

Daily Farm,a food and beverage manufacturing firm,is known for its unique variety of table sauces.To offer more variations to its customers,Daily Farm recently launched an olive and pepper sauce.According to new product development,this new sauce would be categorized as an improved product.

Accepted Answer

A) True 
 B)False

Question 20

NutriOats,an oatmeal cookie product,has been in the market for more than seven years and is now in its decline stage.In this case,which of the following strategies would be successful in marketing NutriOats?

Accepted Answer

A)  Lengthen the product line. 
B)  Focus on adding new users. 
C)  Spend heavily on advertising to educate consumers about the product's benefits. 
D)  Eliminate all nonessential marketing expenses and let sales decline. 
A)  Lengthen the product line. 
B)  Focus on adding new users. 
C)  Spend heavily on advertising to educate consumers about the product's benefits. 
D)  Eliminate all nonessential marketing expenses and let sales decline.

The rate of the decline of sales during the product life cycle is governed by how rapidly consumer tastes change or substitute products are adopted.

Profits rise rapidly in the growth stage of product lifecycle,reach their peak,and begin declining as competition intensifies.

Which of the following is an objective of focus group interviews?

It really does not matter whether the product is "new to the world" or some other category of new product.If it is new to a potential adopter,it is an innovation in this context.

The approach taken in the process of simultaneous product development leads a company to ______.

The objective of brainstorming is to ______.

The growth stage of the product life cycle (PLC)represents the full-scale launch of a new product into the marketplace.

During the maturity stage of the product life cycle,new users can be added indefinitely.

What do marketing managers learn about communicating with and targeting the potential customers from understanding the innovation diffusion process?

A relative product failure results when a new product returns a profit but fails to achieve its goals for sales,profit,or market share.

Both demographics and behavior distinguish early adopters.

The maturity stage is normally the longest stage of the PLC.Many major household appliances are in the maturity stage of their life cycles.

Which of the following is a goal of brainstorming?

Which of the following statements best describes simultaneous product development?

Test marketing is very expensive.As a result which of the following is true of some companies?

In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.

Daily Farm,a food and beverage manufacturing firm,is known for its unique variety of table sauces.To offer more variations to its customers,Daily Farm recently launched an olive and pepper sauce.According to new product development,this new sauce would be categorized as an improved product.

NutriOats,an oatmeal cookie product,has been in the market for more than seven years and is now in its decline stage.In this case,which of the following strategies would be successful in marketing NutriOats?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 11: Developing and Managing Products

The rate of the decline of sales during the product life cycle is governed by how rapidly consumer tastes change or substitute products are adopted.

Profits rise rapidly in the growth stage of product lifecycle,reach their peak,and begin declining as competition intensifies.

Which of the following is an objective of focus group interviews?

It really does not matter whether the product is "new to the world" or some other category of new product.If it is new to a potential adopter,it is an innovation in this context.

The approach taken in the process of simultaneous product development leads a company to ______.

The objective of brainstorming is to ______.

The growth stage of the product life cycle (PLC)represents the full-scale launch of a new product into the marketplace.

During the maturity stage of the product life cycle,new users can be added indefinitely.

What do marketing managers learn about communicating with and targeting the potential customers from understanding the innovation diffusion process?

A relative product failure results when a new product returns a profit but fails to achieve its goals for sales,profit,or market share.

Both demographics and behavior distinguish early adopters.

The maturity stage is normally the longest stage of the PLC.Many major household appliances are in the maturity stage of their life cycles.

Which of the following is a goal of brainstorming?

Which of the following statements best describes simultaneous product development?

Test marketing is very expensive.As a result which of the following is true of some companies?

In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.

Daily Farm,a food and beverage manufacturing firm,is known for its unique variety of table sauces.To offer more variations to its customers,Daily Farm recently launched an olive and pepper sauce.According to new product development,this new sauce would be categorized as an improved product.

NutriOats,an oatmeal cookie product,has been in the market for more than seven years and is now in its decline stage.In this case,which of the following strategies would be successful in marketing NutriOats?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters