Question 1

A message developed for and targeted toward early adopters of a new product will be perceived similarly by late majority adopters.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following describes the late majority?

Accepted Answer

A)  They adopt a new product because most of their friends have already adopted it. 
B)  They do not rely on group norms and their adoption is free from pressure to conform. 
C)  They tend to be younger and above average in income as well as education. 
D)  They depend mainly on mass media rather than on word-of-mouth communication. 
A)  They adopt a new product because most of their friends have already adopted it. 
B)  They do not rely on group norms and their adoption is free from pressure to conform. 
C)  They tend to be younger and above average in income as well as education. 
D)  They depend mainly on mass media rather than on word-of-mouth communication. A

Question 3

Innovators are eager to try new ideas and products,almost as an obsession.Which of the following is true of them?

Accepted Answer

A)  They are the first 12.5% of all those who adopt a product. 
B)  They have higher incomes and are more self-confident. 
C)  They are less worldly,more introverted,and less sociable than noninnovators. 
D)  They have higher incomes and rely more on group norms. 
A)  They are the first 12.5% of all those who adopt a product. 
B)  They have higher incomes and are more self-confident. 
C)  They are less worldly,more introverted,and less sociable than noninnovators. 
D)  They have higher incomes and rely more on group norms. B

Question 4

Explain the differences between innovators and early adopters.

Accepted Answer

Answers will vary.Innovators are the fir

Question 5

When advertising a test product,should test locations in particular markets be isolated from media with a far reach,such as television?

Accepted Answer

A)  No,if media advertising cannot reach outside that particular market,it will fail to project the product's true potential outside the market and thus the product may then appear less successful than it could be. 
B)  No,if media advertising cannot reach consumers within the market area being tested,it may fail to pull in many consumers from the market and thus the product may then appear less successful than it could be. 
C)  Yes,if media advertising reaches a very large area outside that market,it may pull in many consumers from outside the market being tested and thus the product may then appear more successful than it really is. 
D)  Yes,if media advertising persuades consumers in the market area,the product may then appear more successful than it really is.It would be an advertising success,not a product success. 
A)  No,if media advertising cannot reach outside that particular market,it will fail to project the product's true potential outside the market and thus the product may then appear less successful than it could be. 
B)  No,if media advertising cannot reach consumers within the market area being tested,it may fail to pull in many consumers from the market and thus the product may then appear less successful than it could be. 
C)  Yes,if media advertising reaches a very large area outside that market,it may pull in many consumers from outside the market being tested and thus the product may then appear more successful than it really is. 
D)  Yes,if media advertising persuades consumers in the market area,the product may then appear more successful than it really is.It would be an advertising success,not a product success.

Question 6

A mobile telephone manufacturer markets a limited edition cell phone model with 126 different functions.The campaign failed across all 50 states in the United States.Which of the following is the most likely reason?

Accepted Answer

A)  The mobile simply wouldn't offer any discernible benefit compared to existing products. 
B)  There was a good match between product and customer desires to have a simple phone. 
C)  The market size was overestimated and thus the manufacturer overproduced. 
D)  The price was little high and the initial distribution covered a small geographical area. 
A)  The mobile simply wouldn't offer any discernible benefit compared to existing products. 
B)  There was a good match between product and customer desires to have a simple phone. 
C)  The market size was overestimated and thus the manufacturer overproduced. 
D)  The price was little high and the initial distribution covered a small geographical area.

Question 7

When Clayton Specialties enters the simultaneous product development phase for its new engine,it will have its R&D department and marketing work sequentially on the product.

Accepted Answer

A) True 
 B)False

Question 8

The beginning of which stage of the product life cycle is signaled by a long-run drop in a product's sales?

Accepted Answer

A)  Introductory stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage 
A)  Introductory stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage

Question 9

Which is a characteristic of fads?

Accepted Answer

A)  They can move through the entire cycle in weeks. 
B)  They typically register a gradual and unpredictable spike in sales. 
C)  They peak slowly but then register a rather abrupt decline. 
D)  They stay in the maturity stage for decades. 
A)  They can move through the entire cycle in weeks. 
B)  They typically register a gradual and unpredictable spike in sales. 
C)  They peak slowly but then register a rather abrupt decline. 
D)  They stay in the maturity stage for decades.

Question 10

Which is a key characteristic of those in the early majority who purchase a new product?

Accepted Answer

A)  They do not spend much time weighing the pros and cons of adopting a new product. 
B)  They are likely to collect less information and evaluate fewer brands than early adopters. 
C)  They rely on the group for information but are unlikely to be opinion leaders themselves. 
D)  They tend to be opinion leaders themselves,rather than their friends and neighbors. 
A)  They do not spend much time weighing the pros and cons of adopting a new product. 
B)  They are likely to collect less information and evaluate fewer brands than early adopters. 
C)  They rely on the group for information but are unlikely to be opinion leaders themselves. 
D)  They tend to be opinion leaders themselves,rather than their friends and neighbors.

Question 11

At which stage in the new-product development process is the decision to market a product made?

Accepted Answer

A)  Commercialization 
B)  Test marketing 
C)  Development 
D)  Business analysis 
A)  Commercialization 
B)  Test marketing 
C)  Development 
D)  Business analysis

Question 12

Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands,brushing teeth,and washing produce or dishes.Some consider this a game changer for environmental protection,especially in regions of water scarcity.This product would be categorized as:

Accepted Answer

A)  a repositioned product. 
B)  an addition to existing product lines. 
C)  a revised product. 
D)  a discontinuous innovation. 
A)  a repositioned product. 
B)  an addition to existing product lines. 
C)  a revised product. 
D)  a discontinuous innovation.

Question 13

It is during the product development stage that one asks questions such as: Would current customers benefit from the product? What new facilities,if any,would be needed? How might competitors respond? What is the risk of failure? Is the company willing to take the risk?

Accepted Answer

A) True 
 B)False

Question 14

At the product development stage,it is premature to explore the feasibility of manufacturing the product at an acceptable cost.

Accepted Answer

A) True 
 B)False

Question 15

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Accepted Answer

A) True 
 B)False

Question 16

Marketers typically pay little or no attention to directing their advertising or personal selling toward laggards.

Accepted Answer

A) True 
 B)False

Question 17

The product life cycle (PLC)for a brand is usually longer than the PLC for a product form.

Accepted Answer

A) True 
 B)False

Question 18

It is generally considered wise to have a well extended introductory stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 19

A furniture manufacturer with a reputation for making plain,lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery.The new type of chair will be a ______.

Accepted Answer

A)  product line extension 
B)  discontinuous innovation 
C)  repositioned product 
D)  new and improved product 
A)  product line extension 
B)  discontinuous innovation 
C)  repositioned product 
D)  new and improved product

Question 20

Steven,a construction worker,tends to buy a new gadget if most of his friends have them and only after they've teased him about not having the gadget yet.He relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions.It can be inferred that when it comes to the diffusion of innovation,Steven belongs to the group of _____.

Accepted Answer

A)  early adopters 
B)  innovators 
C)  late majority 
D)  early majority 
A)  early adopters 
B)  innovators 
C)  late majority 
D)  early majority

A message developed for and targeted toward early adopters of a new product will be perceived similarly by late majority adopters.

Which of the following describes the late majority?

Innovators are eager to try new ideas and products,almost as an obsession.Which of the following is true of them?

Explain the differences between innovators and early adopters.

When advertising a test product,should test locations in particular markets be isolated from media with a far reach,such as television?

A mobile telephone manufacturer markets a limited edition cell phone model with 126 different functions.The campaign failed across all 50 states in the United States.Which of the following is the most likely reason?

When Clayton Specialties enters the simultaneous product development phase for its new engine,it will have its R&D department and marketing work sequentially on the product.

The beginning of which stage of the product life cycle is signaled by a long-run drop in a product's sales?

Which is a characteristic of fads?

Which is a key characteristic of those in the early majority who purchase a new product?

At which stage in the new-product development process is the decision to market a product made?

It is during the product development stage that one asks questions such as: Would current customers benefit from the product? What new facilities,if any,would be needed? How might competitors respond? What is the risk of failure? Is the company willing to take the risk?

At the product development stage,it is premature to explore the feasibility of manufacturing the product at an acceptable cost.

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Marketers typically pay little or no attention to directing their advertising or personal selling toward laggards.

The product life cycle (PLC)for a brand is usually longer than the PLC for a product form.

It is generally considered wise to have a well extended introductory stage of the product life cycle.

A furniture manufacturer with a reputation for making plain,lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery.The new type of chair will be a ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 11: Developing and Managing Products

A message developed for and targeted toward early adopters of a new product will be perceived similarly by late majority adopters.

Which of the following describes the late majority?

Innovators are eager to try new ideas and products,almost as an obsession.Which of the following is true of them?

Explain the differences between innovators and early adopters.

When advertising a test product,should test locations in particular markets be isolated from media with a far reach,such as television?

A mobile telephone manufacturer markets a limited edition cell phone model with 126 different functions.The campaign failed across all 50 states in the United States.Which of the following is the most likely reason?

When Clayton Specialties enters the simultaneous product development phase for its new engine,it will have its R&D department and marketing work sequentially on the product.

The beginning of which stage of the product life cycle is signaled by a long-run drop in a product's sales?

Which is a characteristic of fads?

Which is a key characteristic of those in the early majority who purchase a new product?

At which stage in the new-product development process is the decision to market a product made?

It is during the product development stage that one asks questions such as: Would current customers benefit from the product? What new facilities,if any,would be needed? How might competitors respond? What is the risk of failure? Is the company willing to take the risk?

At the product development stage,it is premature to explore the feasibility of manufacturing the product at an acceptable cost.

A new-product strategy links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Marketers typically pay little or no attention to directing their advertising or personal selling toward laggards.

The product life cycle (PLC)for a brand is usually longer than the PLC for a product form.

It is generally considered wise to have a well extended introductory stage of the product life cycle.

A furniture manufacturer with a reputation for making plain,lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery.The new type of chair will be a ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters