Exam 10: Product Concepts

Paulette goes to an appliance store to purchase a refrigerator.After comparing the technical features,prices,and durability of the various brands of refrigerators available,she purchases the cheapest and smallest in size.In this case,Paulette has purchased a _____.

Identify which statement is true of specialty products.

Product line width refers to the number of product items in a product line.

The key distinction between consumer products and business products is their intended use.

Which statement indicates a key advantage of carrying private brands?

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

__________________ is the practice of modifying products so those that have already been sold become obsolete before they actually need replacement.

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Which of the following describes product line depth?

Three Arrows Inc.is a company that manufactures paper bags from recycled paper.Its marketers receive complaints that the bags get wet easily and tear after a few weeks of use.The company decides to respond to their customers' complaints by using a thicker,waterproof paper.This is an example of _____.

With homogeneous shopping products,consumers typically look for the lowest priced brand that has the desired features.

The elements of a brand that cannot be spoken are called ____________.

Packaging of any product is done for the sole purpose of promoting that product.

Which of the following correctly defines co-branding?

Ingredient branding occurs when two brands receiving equal treatment borrow from each other's brand equity.

Captive brands allow the retailer to ask a price similar or equal to manufacturers' brands,and the retailer typically displays captive brands alongside mainstream products.

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?

Differentiate between business and consumer products and discuss various types of consumer products.

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Product line depth refers to the number of: