Question 1

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

Accepted Answer

A)  difficulty to understand and use the new product 
B)  consistent with existing values 
C)  perceived as superior to existing substitutes 
D)  available to be tried on a limited basis 
A)  difficulty to understand and use the new product 
B)  consistent with existing values 
C)  perceived as superior to existing substitutes 
D)  available to be tried on a limited basis

Question 2

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

Accepted Answer

A) True 
 B)False

Question 3

Jenny,the owner of an ice cream parlor,has been experimenting with different flavors to create a new exotic ice cream for her customers.After much deliberation and many tests,she decides to market the new Beet Cake with Black Walnut variant.In this scenario,the chosen ice cream flavor has entered the _____ stage of the new-product development process.

Accepted Answer

A)  business analysis 
B)  development 
C)  test marketing 
D)  commercialization 
A)  business analysis 
B)  development 
C)  test marketing 
D)  commercialization

Question 4

The final stage in the new-product development process is ______.

Accepted Answer

A)  business analysis 
B)  development 
C)  test marketing 
D)  commercialization 
A)  business analysis 
B)  development 
C)  test marketing 
D)  commercialization

Question 5

When developing new product,which is true of a new-product development strategy?

Accepted Answer

A)  It refrains from adopting ideas suggested by customers and competitors. 
B)  It doesn't provide the general guidelines for new-product ideas. 
C)  It must be compatible with the objectives of the marketing department,the business unit,and the corporation. 
D)  It involves targeting existing products at new markets. 
A)  It refrains from adopting ideas suggested by customers and competitors. 
B)  It doesn't provide the general guidelines for new-product ideas. 
C)  It must be compatible with the objectives of the marketing department,the business unit,and the corporation. 
D)  It involves targeting existing products at new markets.

Question 6

Which of the following is a characteristic shared by both early majority and the late majority?

Accepted Answer

A)  Both tend to have opinion leaders within their groups. 
B)  Both rely on science and experts for information. 
C)  Both depend on word-of-mouth communication. 
D)  Both are primarily influenced by the mass media. 
A)  Both tend to have opinion leaders within their groups. 
B)  Both rely on science and experts for information. 
C)  Both depend on word-of-mouth communication. 
D)  Both are primarily influenced by the mass media.

Question 7

Describe the growth stage of the product life cycle.

Accepted Answer

Answers will vary.If a product category

Question 8

When considering the new-product development process,which of the following statements is true of screening?

Accepted Answer

A)  It eliminates ideas that are inconsistent with an organization's new-product strategy. 
B)  It calculates preliminary figures for demand,cost,sales,and profitability. 
C)  It involves getting consumer reactions to visual representations of a proposed product. 
D)  It involves making cosmetic or functional changes to existing products. 
A)  It eliminates ideas that are inconsistent with an organization's new-product strategy. 
B)  It calculates preliminary figures for demand,cost,sales,and profitability. 
C)  It involves getting consumer reactions to visual representations of a proposed product. 
D)  It involves making cosmetic or functional changes to existing products.

Question 9

Roger,an affluent college graduate,buys gadgets on the day of their launch in the market.He reads expert reviews on the Internet,and is not influenced by the opinions of his family and friends while choosing products.Roger is most likely to belong to the category of _____ in the context of diffusion of innovation.

Accepted Answer

A)  the late majority 
B)  innovators 
C)  the early majority 
D)  early adopters 
A)  the late majority 
B)  innovators 
C)  the early majority 
D)  early adopters

Question 10

A concept test evaluates an existing product idea,after the creation of a prototype.

Accepted Answer

A) True 
 B)False

Question 11

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Accepted Answer

A) True 
 B)False

Question 12

Compared to innovators,early adopters ______.

Accepted Answer

A)  rely less on group norms and values 
B)  are less oriented to the local community 
C)  are more likely to be opinion leaders 
D)  have weaker affiliations with groups 
A)  rely less on group norms and values 
B)  are less oriented to the local community 
C)  are more likely to be opinion leaders 
D)  have weaker affiliations with groups

Question 13

Which of the following statements is true of simulated market testing?

Accepted Answer

A)  It is often conducted on prototype models during the development stage. 
B)  It is a useful tool for implementing simultaneous product development. 
C)  It is the final stage in the new-product development and marketing process. 
D)  It is used to monitor shopper behavior to assess a product's likely performance. 
A)  It is often conducted on prototype models during the development stage. 
B)  It is a useful tool for implementing simultaneous product development. 
C)  It is the final stage in the new-product development and marketing process. 
D)  It is used to monitor shopper behavior to assess a product's likely performance.

Question 14

Cleanz Inc.,a toiletries manufacturing firm,has launched a new range of organic sanitizing wipes.It wants to test its consumers' reactions to this new product in an economical way.Therefore,Cleanz creates flyers that advertise several of its products along with the new product and send them to a few selected members of the target market.Besides this,it also takes the members to a mock shop and monitors their shopping behavior.In this scenario,Cleanz is using _____.

Accepted Answer

A)  scanner-based research testing 
B)  simulated market testing 
C)  virtual test marketing 
D)  traditional test marketing 
A)  scanner-based research testing 
B)  simulated market testing 
C)  virtual test marketing 
D)  traditional test marketing

Question 15

Which of the following is the most important factor in successful new-product introduction?

Accepted Answer

A)  The features of the new product should be similar to its substitutes in the market. 
B)  The product should not be developed using crowdsourcing. 
C)  The new product should be priced lower than the other products in the same category. 
D)  The new product should deliver a meaningful and perceivable benefit to a sizable number of people. 
A)  The features of the new product should be similar to its substitutes in the market. 
B)  The product should not be developed using crowdsourcing. 
C)  The new product should be priced lower than the other products in the same category. 
D)  The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

Question 16

Hakimo Corp.,a manufacturer of audio equipment,has developed a unique wireless speaker system that runs on solar power.The speakers can operate for 16 hours after being exposed to the sun for 2 hours.This product,which is radically different from anything available in the market,falls into which category of new products?

Accepted Answer

A)  Repositioned products 
B)  Revised products 
C)  Discontinuous innovations 
D)  New and improved products 
A)  Repositioned products 
B)  Revised products 
C)  Discontinuous innovations 
D)  New and improved products

Question 17

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of the product life cycle (PLC)?

Accepted Answer

A)  The PLC dictates the marketing strategy to be used for a product. 
B)  A product spends the same amount of time in the different stages of the life cycle. 
C)  The PLC for a product form is longer than the PLC for any one brand. 
D)  Changes in a product,its uses,its image,or its positioning do not affect its life cycle. 
A)  The PLC dictates the marketing strategy to be used for a product. 
B)  A product spends the same amount of time in the different stages of the life cycle. 
C)  The PLC for a product form is longer than the PLC for any one brand. 
D)  Changes in a product,its uses,its image,or its positioning do not affect its life cycle.

Question 19

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Accepted Answer

A)  discontinuous innovations 
B)  new product lines 
C)  repositioned products 
D)  new-to-the-world products 
A)  discontinuous innovations 
B)  new product lines 
C)  repositioned products 
D)  new-to-the-world products

Question 20

Which of the following is a disadvantage of test marketing?

Accepted Answer

A)  It requires major changes in consumer behavior such as rejecting microwave ovens. 
B)  It promotes the criticism of an idea,no matter how ridiculous it may seem. 
C)  It inaccurately predicts the success of a product that creates new consumption patterns. 
D)  It exposes the new product and its marketing mix to its competitors before its introduction. 
A)  It requires major changes in consumer behavior such as rejecting microwave ovens. 
B)  It promotes the criticism of an idea,no matter how ridiculous it may seem. 
C)  It inaccurately predicts the success of a product that creates new consumption patterns. 
D)  It exposes the new product and its marketing mix to its competitors before its introduction.

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

The final stage in the new-product development process is ______.

When developing new product,which is true of a new-product development strategy?

Which of the following is a characteristic shared by both early majority and the late majority?

Describe the growth stage of the product life cycle.

When considering the new-product development process,which of the following statements is true of screening?

A concept test evaluates an existing product idea,after the creation of a prototype.

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Compared to innovators,early adopters ______.

Which of the following statements is true of simulated market testing?

Which of the following is the most important factor in successful new-product introduction?

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Which of the following statements is true of the product life cycle (PLC)?

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Which of the following is a disadvantage of test marketing?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 11: Developing and Managing Products

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

The final stage in the new-product development process is ______.

When developing new product,which is true of a new-product development strategy?

Which of the following is a characteristic shared by both early majority and the late majority?

Describe the growth stage of the product life cycle.

When considering the new-product development process,which of the following statements is true of screening?

A concept test evaluates an existing product idea,after the creation of a prototype.

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Compared to innovators,early adopters ______.

Which of the following statements is true of simulated market testing?

Which of the following is the most important factor in successful new-product introduction?

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Which of the following statements is true of the product life cycle (PLC)?

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Which of the following is a disadvantage of test marketing?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters