Question 1

Absolute failure of a new product occurs when it returns a profit but fails to achieve its sales goals,profit goals,or market share goals.

Accepted Answer

A) True 
 B)False

Question 2

Besides its high cost,what is the other possible problem that test marketing is likely to face?

Accepted Answer

A)  The actions of competitors countering the test market may contribute to normalizing conditions that the testing firm might expect in the market. 
B)  The product's success may present a threat to other product extensions recently introduced by the company and thus spread its customers thin. 
C)  It exposes the new product and its marketing mix to competitors before its introduction.Thus,the element of surprise is lost. 
D)  Consumers may perceive the sales promotion,pricing,or advertising campaign as overzealous hard sell or even unfair trade practices. 
A)  The actions of competitors countering the test market may contribute to normalizing conditions that the testing firm might expect in the market. 
B)  The product's success may present a threat to other product extensions recently introduced by the company and thus spread its customers thin. 
C)  It exposes the new product and its marketing mix to competitors before its introduction.Thus,the element of surprise is lost. 
D)  Consumers may perceive the sales promotion,pricing,or advertising campaign as overzealous hard sell or even unfair trade practices.

Question 3

In comparison to early adopters,which of the following statements is true of the early majority?

Accepted Answer

A)  They are more likely to be opinion leaders. 
B)  They are less likely to extend the adoption process. 
C)  They are self-confident,and they rely less on group norms. 
D)  They are likely to collect more information and evaluate more brands. 
A)  They are more likely to be opinion leaders. 
B)  They are less likely to extend the adoption process. 
C)  They are self-confident,and they rely less on group norms. 
D)  They are likely to collect more information and evaluate more brands.

Question 4

Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products.The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales,profits,market share,and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company?

Accepted Answer

A)  Developmental stage 
B)  Business analysis stage 
C)  Marketing stage 
D)  Screening stage 
A)  Developmental stage 
B)  Business analysis stage 
C)  Marketing stage 
D)  Screening stage

Question 5

When predicting or explaining a new the rate of adoption and diffusion of a new product,relative advantage refers to the degree to which that product is ______.

Accepted Answer

A)  free of difficulty relating to its usage 
B)  consistent with existing values 
C)  perceived as superior to existing substitutes 
D)  available to be tried on a limited basis 
A)  free of difficulty relating to its usage 
B)  consistent with existing values 
C)  perceived as superior to existing substitutes 
D)  available to be tried on a limited basis

Absolute failure of a new product occurs when it returns a profit but fails to achieve its sales goals,profit goals,or market share goals.

Besides its high cost,what is the other possible problem that test marketing is likely to face?

In comparison to early adopters,which of the following statements is true of the early majority?

When predicting or explaining a new the rate of adoption and diffusion of a new product,relative advantage refers to the degree to which that product is ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 11: Developing and Managing Products

Absolute failure of a new product occurs when it returns a profit but fails to achieve its sales goals,profit goals,or market share goals.

Besides its high cost,what is the other possible problem that test marketing is likely to face?

In comparison to early adopters,which of the following statements is true of the early majority?

When predicting or explaining a new the rate of adoption and diffusion of a new product,relative advantage refers to the degree to which that product is ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters